Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. The total count of posts published is down from 86 in 2020. A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and these are driving pipeline and revenue.

Blogging 135

Blogging Software Google Content Marketing 135

Cision

JULY 29, 2020

Three of our takeaways from the virtual Global AMEC Summit 2020.

Measurement 120

Measurement Blogging 120

PRSay

APRIL 23, 2024

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog.

SEO 136

SEO Measurement Television Google 136

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The posts listed below are the those that were the most read as measured by clicks. 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? Good riddance 2020! Thank you for reading!

SEO 101

SEO Software Resources Newspapers 101

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. Measure and improve.

Strategy 418

Strategy Media Advertising Advertising 418

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 149

B2B Study Blogging Marketing 149

Marketwired

FEBRUARY 4, 2016

2016 is not that old, but we are staring down the year 2020. By 2020, communications professionals will have a better grasp on what we do and how we do it. Second, we’ll finally have a better way to measure the work we do, day in and day out. Now, or in 2020. What do you think PR will be in 2020?

Television 100

Television Radio Measurement Facebook 100

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 2) Blogging benchmarks. 1) Content marketing benchmarks.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Sword and the Script

FEBRUARY 23, 2020

How do you measure PR results? These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW. — Frank Strong (@Frank_Strong) February 21, 2020. Your input is needed!

Survey 86

Survey Public Affairs Corporate Trends 86

NewsWhip

OCTOBER 20, 2021

But our contention is that there are times when understanding engagement to content is crucial, and a key to perception of your brand in the media and public spheres, especially when it comes to earned media measurement. People are fed information about a brand through media outlets, blogs, online forums, and social media platforms.

Measurement 78

Measurement Media Crisis Crisis Management 78

Konnect Agency

DECEMBER 20, 2019

Now that you know how to end the year right, let’s talk about PReparing for success in 2020… Who is ever really ready to go into a new year or in this case a new decade? Now let’s soar into 2020 like the PRos we are. Measurable. Cheers to 2020! However, it’s coming! Get a Planner Started. Reevaluate Your Values.

Agency 80

Agency Energy Training Blogging 80

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. PR is a social science. Here are the headlines.

Government 103

Government Education Print Ethics 103

Practical Law Construction

AUGUST 12, 2020

The Corporate Insolvency and Governance Act 2020 (CIGA 2020) came into force on 26 June 2020 after a fast-tracked consultation process. This blog post focuses on the CIGA 2020’s permanent provisions intended to protect the supplies of goods and services. The CIGA 2020 – what does it do?

Construction 52

Construction Exercises Measurement Financial 52

Barokas

DECEMBER 19, 2019

The study also claimed the landscape is becoming more fragmented across topics, tiers and formats, and contributions to blogs, trade publications and other non-mass audience outlets increased by 26 percent. The post PR and Marketing Predictions for 2020 appeared first on Barokas Communications. Let us know in the comments!

Marketing 78

Marketing Employee Trends Study 78

Sword and the Script

AUGUST 1, 2022

Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites.

Survey 130

Survey Communications Measurement Internal 130

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. How do you measure success? Measuring the impact of marketing and PR is notoriously difficult.

Strategy 78

Strategy Media Storytelling Pinterest 78

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. There were some serious PR blunders in 2020.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

JUNE 30, 2021

Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Blog: What is PR?

Survey 120

Survey Communications Ethics Measurement 120

Onclusive

FEBRUARY 10, 2020

On January 30th, 2020, Avast CEO, Ondrej Vlcek, announced that Jumpshot would be shut down immediately as “the data collection business is not in line with our privacy priorities as a company in 2020 and beyond.” How does this impact earned media attribution solutions?

Media 273

Media Privacy Data Analytics 273

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods.

Blogging 73

Blogging How To Engineering Tools 73

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Spend Survey by Gartner. Budgets fell modestly this year from 11.2%

Marketing 65

Marketing Survey Study B2B 65

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Livestream gone mainstream 2020 proved that virtual events can result in online connection and collaboration that is just as effective as it’s traditionally been in person. So, what does next year look like from this vantage point?

Industry 221

Industry Content Marketing Corporate Analytics 221

Institute for Public Relations

FEBRUARY 17, 2023

25, 2023, Gallup Poll released the results of its annual Q12 survey, which measures and tracks employee engagement from 50 countries. The survey found that employee engagement in the US has decreased significantly since 2020, marking the first annual decline in … Continue reading Can Employee Engagement Be Sustainable?

Employee 98

Employee Survey Measurement Blogging 98

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).

Survey 137

Survey Measurement System Education 137

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

JANUARY 9, 2024

A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. In 2020, the company quietly went IPO raising $400 million. PR measurement evangelist Mark Weiner passed in December. This is an age-old debate within HARO. In remembrance.

Brand 149

Brand Branding Reddit Pitching 149

Onclusive

FEBRUARY 10, 2020

On January 30th, 2020, Avast CEO, Ondrej Vlcek, announced that Jumpshot would be shut down immediately as “the data collection business is not in line with our privacy priorities as a company in 2020 and beyond.” How does this impact earned media attribution solutions?

Media 221

Media Privacy Data Analytics 221

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” What is the JOTW? Ned’s JOTW stands for Job of the Week.

Training 95

Training Trends Media Survey 95

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands? So, says Propel, which provides PR software.

Report 106

Report Publicity Marketing Pitching 106

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. What it found is that Instagram appeared to be the rising star among advertisers in 2020. 26% average engagement rate in 2020 remained low for all industries. in 2020 compared to the year earlier.

Social Media 88

Social Media Healthcare Brand Branding 88

Sword and the Script

FEBRUARY 23, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Many of the PR media monitoring tools use domain authority as a measure of coverage quality. — Robert Ramirez (@ramirez_robert) November 23, 2020. — Rand Fishkin (@randfish) November 23, 2020.

SEO 131

SEO Engineering Google Study 131

Sword and the Script

AUGUST 4, 2020

The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” Talkwalker characterized the product as “social measurement and audience insights software.”

Media Relations 149

Media Relations Media Print Software 149

Sword and the Script

MARCH 23, 2021

Brand strategy” was cited as more important than any other marketing capability according to the 2020 CMO Spend Survey by Gartner. Marketing has beat up over measurement so hard and for so long, it all but jettisoned branding and brand building. Check out our services.]. Gartner survey finds brand strategy the most vital capability.

Brand 121

Brand Branding Marketing B2B 121

Stephen Waddington

MAY 19, 2020

Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community.

Crisis 151

Crisis Government Energy Community 151