Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. 3) Top challenges facing reporters.

Survey 102

Survey Report Media B2B 102

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Did you know?

Company 152

Company Tools Technology Software 152

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media.

Interviews 105

Interviews Ethics Government Internal 105

Stephen Waddington

NOVEMBER 26, 2017

I published more than 5,000 words on my blog last week with thanks to the Posh Geordie, Karan Chada and Marcel Klebba. This is a calendar of the key international events in public relations in 2018. It was crowdsourced as part of my public relations in 2018 project. We’ll make it even better in 2018. PRcalendar.

Analysis 60

Analysis Community Local Blogging 60

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. Brand humanization. Personalization.

Social Media 156

Social Media Trends Media Instagram 156

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Conference 66

Conference Crisis Management Survey Big Data 66

The Proactive Report

JUNE 17, 2018

Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. Don’t slap a stock image on a blog post just because you know you need an image. Why are these brands so content focused?

B2C 157

B2C Study Exercises Sports 157

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. She was also a nominee for AdFed’s 32 under 32 in 2018.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

OCTOBER 4, 2020

He’s a moderniser with fresh thinking on governance and member engagement, and critical areas of practice including internal communications and ESG. As a Council and Finance Committee member I’ve been shocked to learn that the CIPR budget contribution to all sectoral and regional groups was less than one per cent of the £4m+ budget in 2018.

Meeting 78

Meeting Government Energy Employee 78

Presspage

JULY 25, 2018

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Include meaningful boilerplate The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business.

Wikipedia 103

Wikipedia Writing Video Report 103

Critical Mention

OCTOBER 21, 2018

The only difference is that in 2018, it’s all about vying for your audience’s attention online. Include a mix of internal, external links and social sharing buttons at the bottom of the blog. Using the right words to retain customers as a strategy is the most successful tactic today. Build Relationships to get backlinks.

SEO 74

SEO Strategy Engineering Local 74

Stephen Waddington

OCTOBER 20, 2017

The project will support 2018 President Sarah Hall’s theme of public relations as a strategic management discipline. The most frequently asked question is what should I write about? I’ve written this blog post in an effort to answer this question and so everyone has access to the same information. Thanks for stopping by.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

OCTOBER 5, 2021

In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things. Originally known as West Corporation , the company entered the PR tech space when it acquired a $335 million PR tech business from Nasdaq , which included the press release distribution service GlobeNewswire in 2018.

Software 156

Software Tools Print Technology 156

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. Meltwater acquires Owler. Meltwater acquired Owler for $24.5 million in cash and stock.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

SEPTEMBER 19, 2017

By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. Further, an encyclopedic blog will mean that your attorneys rank high in online searches. Online content is king (referring to a blog). The Stevens Firm Family Law Center in South Carolina has a nice blog.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 116

Software Tools Publicity System 116

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. In the early days, it was just blog posts and whitepapers. He’s also not afraid to speak his mind.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. At the time of this writing, the rate is currently 3.8%. That changed in 2018. Technology companies often put on hack-a-thons internally, but doing it externally has potential too.

Resources 78

Resources Creativity Publicity Local 78

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. Fears of jobs losses, lack of skills, the rise of automation and international trade are all contributing to pessimism about the future. That’s thanks to you.

Government 103

Government Education Print Ethics 103

PR in High Definition

OCTOBER 26, 2020

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. Now, before we proceed, we must first define ‘cancel culture’. These are social, ethical, and moral matters.

Groups 62

Groups Employee Leadership Examples 62

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Stephen Waddington

MAY 23, 2018

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. Tools were benchmarked against the GBOK framework by an international group of practitioners. I sought him out to lead this initiative when we set up the panel earlier this year.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. Let’s not post new blog content 4x a month if that frequency isn’t working anymore.

Marketing 192

Marketing Content Marketing Data Social Media 192

Practical Law Construction

DECEMBER 8, 2020

I wrote about the Court of Appeal’s judgment back in May 2018, and had forgotten that we were still awaiting the Supreme Court’s judgment until I saw various excited posts on LinkedIn. In the hours and days following the judgment there were posts of a different variety, namely legal updates on the judgment.

Construction 52

Construction Insurance Insurance Privacy 52

Buzzstream

JUNE 20, 2018

From January 1, 2017 until April 26, 2018, our editorial team has earned over 700 links to our websites and content that our bloggers told us about. For the purposes of this blog post I examined the incoming links to the 6 top sites. They share projects on our sites in full as well as promote them on their blogs.

Case Study 70

Case Study Retail Examples Community 70

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. 1) Share the news internally. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. 3) Surgically weave it into blog posts. If you earn a mention, be sure to share it.

Media 99

Media B2B Groups Conference 99

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 177

Survey Marketing B2B Study 177

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Another new PR tech player.

Software 93

Software Banking Technology Data 93

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Kayla’s positive attitude, bright mind and standout writing capabilities have made her a valuable asset both to Digi-Key and our team. . “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. 2) SocialChorus has new integrations to Microsoft for internal comms.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

JANUARY 15, 2019

This year will mark the third anniversary for the business (though the blog will celebrate 10 years and some 700+ posts). A key factor for those procuring services is to a) ask who the work in the account and b) will spend some perusing that person’s social media posts and online writing. Too much even.

Agency 78

Agency Leadership Corporate Training 78

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. I sincerely hope it will be useful to anyone who writes in British (as opposed to American) English. Believe in what you’re writing. Whether you use depends on what you’re writing. autopilot.

Writing 95

Writing Google Comparison Government 95

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. State of Blogging ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 102

Marketing Content Marketing Advertising Advertising 102