Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence.

Case Study 210

Case Study How To Infographics SEO 210

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. By supplementing advertising with a PR campaign, a brand can earn visibility that attracts leads. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

PR 20/20

MARCH 7, 2017

We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. Are you still contemplating how you’ll incorporate visual content marketing into your 2017 strategy? Plus, 92% of consumers trust peer recommendations over standard brand content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Cision

OCTOBER 16, 2017

Bob Evans (@bobevansIT) October 11, 2017. The challenging part is first finding the right influencer for your brand. Important factors to consider are age, gender, lifestyle, buying habits and brand preferences. Journalists want brands to provide a well-thought-out story with amazing multimedia content.

Media 149

Media Pitching Data Technology 149

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. No one should underestimate the power of data for storytelling.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Presspage

AUGUST 15, 2017

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. In fact, html5 video in email is expected to take off in 2017- stay tuned. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. With the following research-backed tips, however, things can be much different in 2017: The Best Content Length. 1,000 words? Well, there is. List posts. What posts. How to posts. Conclusion.

Strategy 120

Strategy Infographics Content Marketing Study 120

PRSay

NOVEMBER 18, 2016

While paid and owned media have been favored in recent years in terms of focus and budget, based on everything I heard and saw at PRSA, one thing is clear: earned media is ready to regain its seat at the table in 2017. With the new year just months away, you’d be remiss if your 2017 communication strategy doesn’t reflect that.

Media 60

Media Leadership Enterprise Data 60

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

APRIL 13, 2017

And that’s exactly where the goals of journalists and brand communicators intersect. According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. But it’s important to keep in mind that their audience, the media, also has a job to do. Target your audience.

Media 71

Media Automotive Resources Financial 71

Sword and the Script

APRIL 13, 2019

Social media spending dropped for the first time since August 2017 from 13.8% An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues. This reflects the findings of my own primary research study – Should Brands Take a Public Stand on Politics? with One Easy Fix?

Study 114

Study Survey Infographics B2B 114

Beyond PR

FEBRUARY 22, 2017

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? Trick question: which will get the most shares between an infographic and a “ How to ” post? They are: Infographics. Master Content Types: Not All Content are Created Equal. What posts. How to posts. Conclusion.

Content Marketing 93

Content Marketing Strategy Infographics Marketing 93

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story.

Brand 253

Brand Branding Government Ethics 253

PR 20/20

JUNE 27, 2017

In April 2017, there were 345 million Tumblr blogs alone, which means there’s a lot of content to compete with these days. Let’s start with your non-branded keywords ranking within the top three spots and have relatively high clicks and search volumes (or impressions). (If For each keyword, also document, if possible: Search volume.

SEO 60

SEO Engineering Blogging Infographics 60

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Brand Branding Video 266

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

DECEMBER 19, 2016

You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. August: Tell Your Brand’s Story. Your brand’s story should be woven into all the content you create. Read content not related to your brand or business and incorporate rhetorical skills you pick up into your marketing.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. Building strong personal brand of President/Chief Executive Officer. This approach allows public relations pros to voice corporate messages and win brand mentions without being intrusive.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

DECEMBER 13, 2016

Every brand dreams of having its own hashtag, however, I generally think brands should be very cautious here. 10) Create an infographic based on key points. The many lessons, principles, or essential elements the speaker makes…this is ready-made content for an infographic.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

SEPTEMBER 23, 2015

According to this IAMAI-KPMG report , India has over 350 million Internet users as of June 2015; this number is expected to increase over 500 million by 2017. A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases. In closing.

Google 40

Google Trends Community Twitter 40

Cision

JUNE 9, 2017

With Question 4 of the 2017 Shareholder Communications 365 Study, we learned that only 20% of institutional investors visit your investor relations website to read your news releases. Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.”

Infographics 153

Infographics Comparison Study Retail 153

PR Conversations

OCTOBER 20, 2015

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. Which real, historical or fictional person or brand would you like to give a reputation makeover? She also serves as the 2015-2017 PRSSA national faculty adviser. Wow, this is tough.

Conference 40

Conference Meeting Case Study Film 40

Beyond PR

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story.

Brand 55

Brand Branding Government Ethics 55

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. For B2B companies, earned media and branded content ranked as the most effective digital tactics. 20) Should brands take a stand? 12) The most effective digital marketing tactics.

Marketing 78

Marketing Publicity Survey Study 78

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Brands who blog have more indexed web pages, which boosts SEO. Infographics. I love infographics. Infographics are easy to read, easier to digest and boost engagement by up to 3x.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Those are standard brand awareness goals. We did a whole reboot on our brand voice,” said John Fox, executive director of content. That was an evolution for us.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

ISEBOX

FEBRUARY 2, 2017

Results of a survey published January 26, 2017 by InCrowd, a provider of market intelligence for pharma marketing firms, might send a shiver down the spine of every marketer in the health and life sciences world. Or, you could take a multimedia approach with engaging images, video, and infographics that give a visual of your message.

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

Critical Mention

AUGUST 29, 2018

In fact, in a 2017 census, 81% of the U.S. Build your brand voice. One of the fundamental components in maintaining a customer base and attracting a new audience is having a unique brand voice. Customers are more likely to engage with a brand that has a distinguished character than a faceless company. Until next time!

Social Media 61

Social Media Media Infographics Financial 61

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Brands who blog have more indexed web pages, which boosts SEO. Infographics. I love infographics. Infographics are easy to read, easier to digest and boost engagement by up to 3x.

Infographics 72

Infographics Case Study Video Survey 72

Cision

MAY 29, 2017

Fast forward to 2017, the search engines have become even smarter. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers.

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

MAY 5, 2020

The broadcast alerts are a notification “to find out when a clip mentioning your brand, client or topic just aired.” Respondents to the survey “reported a decrease in the public’s distrust of the media; 59% of respondents felt the public lost trust this year, which is down from 63% in 2019, 71% in 2018 and 91% in 2017.”

Pitching 84

Pitching Survey System Technology 84

Beyond PR

JANUARY 20, 2017

If I’m right, branded content is going to have its heyday in 2017. I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Branded Content is Just Going to Get Better. Expect to see more of that in 2017.

Brand 40

Brand Branding Small Business Advertising 40

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. Data-driven.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Contently - Strategy

JANUARY 23, 2019

Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment. Did the Vox experiment, an entire media brand based around explainers, ultimately work out? ” The post-Vox explainer.

Media 99

Media Journalism Content Marketing Education 99

Beyond PR

MAY 30, 2017

Fast forward to 2017, the search engines have become even smarter. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers.

How To 40

How To Engineering Content Marketing Advertising 40