Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. Bob Evans (@bobevansIT) October 11, 2017. Take the Time to Pitch With Integrity and Thoughtfulness.

Media 149

Media Pitching Data Technology 149

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

APRIL 13, 2017

And that’s exactly where the goals of journalists and brand communicators intersect. According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. But it’s important to keep in mind that their audience, the media, also has a job to do. Target your audience.

Media 71

Media Automotive Resources Financial 71

Sword and the Script

DECEMBER 13, 2016

However, you may have to make a business case for it the first couple of times and pitch it as an experiment. Every brand dreams of having its own hashtag, however, I generally think brands should be very cautious here. It’s potential media pitch or link for a roundup article. Co-content marketing is good for them too.

B2B 60

B2B Infographics Interviews eBook 60

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. Building strong personal brand of President/Chief Executive Officer. Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions.

Infographics 63

Infographics Corporate Policies Reputation 63

Waxing UnLyrical

SEPTEMBER 23, 2015

According to this IAMAI-KPMG report , India has over 350 million Internet users as of June 2015; this number is expected to increase over 500 million by 2017. A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases. In closing.

Google 40

Google Trends Community Twitter 40

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Those are standard brand awareness goals. We did a whole reboot on our brand voice,” said John Fox, executive director of content. That was an evolution for us.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. Data-driven. ” Ideation.

Content Marketing 111

Content Marketing Marketing Media SEO 111