Remove 2017 Remove Brand Remove Infographics Remove Measurement
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PR Insights from the 2017 Trust Barometer

The Proactive Report

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. The measure of trust between the well-informed public and the general population is getting further apart. Find advocates and influencers outside the brand who can reach people within a certain ‘echo chamber.’ The Trust Gap Widens .

System 100
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3 Tips for Effective Infographics: Data, Design and Distribution [UML]

Sword and the Script

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Brands who blog have more indexed web pages, which boosts SEO. Infographics. I love infographics. I love infographics. To promote an infographic, you first have to create an infographic.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149
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Media Databases Have Come a Long Way but Still Have a Long Way to Go

Cision

Bob Evans (@bobevansIT) October 11, 2017. The challenging part is first finding the right influencer for your brand. Important factors to consider are age, gender, lifestyle, buying habits and brand preferences. Journalists want brands to provide a well-thought-out story with amazing multimedia content.

Media 149
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Outperform: The Skim on 3 Credible Studies About the CMO [UML]

Sword and the Script

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. Social media spending dropped for the first time since August 2017 from 13.8% An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues.

Study 116
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A Bright Future for Earned Media

PRSay

While paid and owned media have been favored in recent years in terms of focus and budget, based on everything I heard and saw at PRSA, one thing is clear: earned media is ready to regain its seat at the table in 2017. With the new year just months away, you’d be remiss if your 2017 communication strategy doesn’t reflect that.

Media 60