Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Corporate Communication as a Discipline. Educate the market and modify perceptions. Manage insider threats.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. PR is a primary tool for corporate speech on social issues.

Brand 149

Brand Branding Storytelling B2B 149

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Transparency can mean honesty and openness with any of these pieces, all of which are important to the consumer.

Brand 208

Brand Branding Consumer Transportation 208

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

FEBRUARY 19, 2016

On smart metrics for measuring community: A4a: I think Community health, consumer journey, and of course characteristics of customer 360 degrees. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Give them the spotlight. It’s a marathon, not a sprint.

Community 40

Community Measurement Tools Facebook 40

Cision

MAY 26, 2017

More to the point, where do they want to consume it? To that point, like any corporate messaging (products, PR, IR) you need to target your earned media (earnings and news release) where your audience (investors) will easily receive it. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE).

Infographics 120

Infographics Comparison Retail Study 120

The Proactive Report

JULY 23, 2017

The wheels do tend to grind slowly in large corporations. This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. It could just mean corporate raiding.

Twitter 235

Twitter Customer Service Web Facebook 235

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 49

Consumer Brand Branding Reputation 49

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 215

Marketing Content Marketing Social Media Employee 215

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Health Business Elite , EBSCO host (accessed March 1, 2016). Business Source Premier , EBSCO host (accessed March 1, 2016). 4309: 84-85.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

NewsWhip

OCTOBER 13, 2022

Today’s consumers expect companies to take a stand. The 2019 Aflac Corporate Social Responsibility Survey found that 55 per cent of Americans believe it’s important for brands to take a stand on social, environmental, and political issues. companies whose celebrity endorsers experienced negative press between 1988 and 2016.

Brand 148

Brand Branding Sports Crisis 148

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

5W PR

SEPTEMBER 7, 2017

“Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. Partnerships.

Trends 108

Trends Airlines Social Media Crisis 108

Communications Conversations

NOVEMBER 10, 2016

It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. However, it is the year 2016, and mobile devices are increasingly the way people (and, of course, employees) are getting their information.

Mobile 122

Mobile Employee Communications Retail 122

Sword and the Script

JULY 19, 2016

That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness.

Survey 60

Survey Content Marketing Marketing B2B 60

Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. I think there’s just so much content out there for viewers to consume, and so many ways to consume it, that for a PR professional we have to make sure that our brands are breaking through the clutter more than ever. So how can you ensure you reach them?

Television 120

Television Crisis Crisis Management Fashion 120

Cision

JUNE 14, 2016

Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. From the perspective of government regulation, 2016 has been an interesting year, especially as we’ve seen the presidential primaries play out. Does your content provide value or fall short?

Healthcare 0

Healthcare Creativity Consumer Government 0

Beyond PR

OCTOBER 28, 2016

Hopefully, institutional investors are not texting-trading while driving, but the results from the 2016 Shareholder Confidence 365 Study indicate they look up from their Bloomberg Portal once in a while. One important caveat: Most IR websites cannot be built with responsive design if your main corporate site is not responsive.

Mobile 40

Mobile Study Construction Retail 40

Shift Communications

JUNE 19, 2017

Strengthened consent : Companies doing business with EU citizens will be required to vastly simplify consent requests – no more pages of unintelligible user licenses or tricks designed to mislead consumers into clicking/giving up their personal data. It was enacted into law in May 2016, and enforcement penalties begin in May 2018.

Publicity 163

Publicity Marketing Privacy Advertising 163

Communications Conversations

JANUARY 16, 2017

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Thanks to trolls, the 2016 Election, and a waning interest in even HAVING online conversations, Twitter, as we know it, is slowly dying (or, at the very least changing dramatically).

B2B 60

B2B Twitter Viral Trends 60

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant.

Real Estate 60

Real Estate Leadership Conference Construction 60

Beyond PR

MAY 26, 2017

More to the point, where do they want to consume it? To that point, like any corporate messaging (products, PR, IR) you need to target your earned media (earnings and news release) where your audience (investors) will easily receive it. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Author Bradley H.

Comparison 49

Comparison Retail Study Tools 49

Beyond PR

AUGUST 30, 2016

For the next 10 to 15 years, those in the Class of 2016 will likely earn less, and have more spells of unemployment, than if they had graduated when job opportunities were plentiful.”. Consumer Technology. Given these odds, college students want to read about how they can improve their chances of finding a job after school.

Radio 68

Radio Media Newspapers Technology 68

Cision

SEPTEMBER 8, 2016

I also will expand the capabilities and client base for our crisis communications practice based on my corporate experience as the Public Information Officer for a Fortune 100 company. Be involved in supporting corporate social responsibility not just with finances but also with volunteering and interaction with the community.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. At the end of 2016, we decided to share what we were learning along the way via a blog, Marketing Artificial Intelligence (AI) Institute. So what does it really mean?

Case Study 42

Case Study Storytelling Study Engineering 42

ISEBOX

JANUARY 8, 2016

Furthermore, multimedia content is critical, but hard to manage, and we are often stuck using our corporate WordPress site to post our news. Well, if you ONLY push it out your press releases to major news wires, how will consumers or journalists find what they need if they are on your website? But, can people easily find your content?

Media 79

Media Analytics Technology Corporate 79

Beyond PR

JULY 19, 2016

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. New Subheadline: Visit XYZ in booth 720 at ConsumerTech 2016. Focus on being succinct and utilize subheads to add context. Headline After: XYZ Corp.

Writing 40

Writing Wireless How To Travel 40

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. 4) The composition of marketing spending is changing.

Survey 104

Survey Marketing B2B Content Marketing 104

The Stalwart Blog

FEBRUARY 9, 2017

The Pew Research Center cited that the average weekday news circulation fell 7 percent in 2016 , the most in six years. You can expect more of this in the years to come, and it will accelerate as networks struggle with keeping affiliates happy while offering their programming directly to consumers via online streaming services.

Television 60

Television Local Print System 60

Beyond PR

MAY 5, 2017

How shareholders consume shareholder communications content. Exactly like any of the content a corporation produces from any communications group (PR, marketing, scientific), IR needs to evaluate and use earned channels. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). What are you offering them? The mosaic.

Comparison 40

Comparison Financial Study Retail 40

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. Uncategorized changes in PR corporate storytelling PR disruption PR Revolution'

Industry 60

Industry Storytelling Journalism Corporate 60

Cision

MAY 2, 2016

adults use mobile to consume news. Distributed content is consumed on Facebook through Instant Articles, on Twitter through Twitter Cards, on Snapchat through Stories, Google through Accelerated Mobile Pages and News (in a roundabout way), on LinkedIn through long-form posts, on Tumblr and others. .” LinkedIn Long-form Posts.

Mobile 120

Mobile LinkedIn Facebook Google 120

Mindful Marketing

NOVEMBER 16, 2018

Over five percent of the world’s population has permanent “ disabling hearing loss ,” yet few organizations consider those consumers’ special needs. One multinational corporation, however, has embraced this unique group of customers in a way that should make every company listen. In fact, the Washington, D.C.

Education 50

Education Retail Sports Groups 50