Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. But what about the PR agency itself?

Measurement 40

Measurement Agency Employee Insurance 40

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. On common mistakes when measuring media relations: A4 USAT circ=2M, so 1K click-thrus looks small. CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol.

Media Relations 40

Media Relations Measurement Media Analysis 40

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. 2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Derek Lyons.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 106

Blogging Content Marketing B2B Social Media 106

Cision

SEPTEMBER 5, 2017

However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Without SMART goals, measuring the success of your marketing strategy is next to impossible. A post shared by Tanesha Awasthi (@girlwithcurves) on Nov 23, 2016 at 4:23pm PST. Learn to Measure Success.

Strategy 244

Strategy How To Media Measurement 244

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion in 2016 (Public Relations and Communications Association, 2016). This data in each case has been collected by a third-party research agency. It subsequently led to the collapse of the agency (Kwan Yuk, 2017).

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 95

Agency Trends Marketing Survey 95

Mindful Marketing

JANUARY 14, 2016

Chobani ‘s CMO was recently quoted as saying that PR is becoming “increasingly vital” in an article by AdAge titled “ How Public Relations is Earning Its Place in 2016.” Brands now know that they can in fact “measure PR” and the discipline of data-driven reporting is expected.

Agency 50

Agency Analysis Analytics Tools 50

Solo PR Pro

FEBRUARY 11, 2016

Our two groups of top communication professionals shared thought leadership, tips and advice on the following topics of interest: How does #PR / #SocialMedia differentiate from other disciplines in 2016? How can solo #PR / #SocialMedia #marketing pros position themselves to work alongside big agencies for large clients?

Leadership 40

Leadership Measurement Groups Twitter 40

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. Jason Falls , SVP of Elasticity, a disruptive integrated marketing agency; and. Robert Scoble (@Scobleizer) April 14, 2016. Twitter Facebook Google+ LinkedIn #measurePR Recap (April 2016): Influencer Marketing.

Marketing 40

Marketing Nonprofit Measurement Banking 40

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. Search and social will rule measurement. So how can we measure public opinion and progress? Re-evaluate how you measure your campaign progress.

Social Media 48

Social Media Media Twitter Survey 48

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Solo PR Pro

FEBRUARY 9, 2016

Inspired by the recent AdAge article underscoring PR’s vital role in the marketing mix, we will be discussing the value of PR in 2016, and its integration with other marketing channels. As a quick reference, we will be discussing the following questions: How does PR/SM differentiate from other disciplines in 2016? Here’s how.

Twitter 40

Twitter Advertising Advertising Measurement 40

Waxing UnLyrical

JUNE 24, 2016

CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol. On moving beyond impressions: A3: PESO measurement, which @AMECorg is really pushing! Holistic measurement is crucial. You manifest what you measure. If I’m being honest (shades of Simon Cowell), it was a little bizarre.

Measurement 42

Measurement Analysis Banking Internal 42

Sword and the Script

APRIL 12, 2022

million in 2016. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” The company says it has “150 business and agency customers, including Real Chemistry, Textron, Insurify and many other unicorns.”

Software 90

Software Pitching Measurement Enterprise 90

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

If part of your 2016 B2B PR planning is to invest in a top-notch PR firm , don’t go ahead without incorporating these eight key questions into your decision-making criteria. Ideally an agency’s selection isn’t based solely on category experience, but it’s an easy way to make a first cut.

B2B 159

B2B Agency Creativity Meeting 159

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. Publicists and agencies focused solely on the media exaggerate the issue. This is nonsense. It’s PR not ER.

Industry 153

Industry Publicity Agency Community 153

Stephen Waddington

JUNE 12, 2018

AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. You’ve spent more than 10 years building a community that has consistently driven up standards in the measurement and performance of public relations. Members include public relations agencies, leading not for profits, governments, and global corporations.

Measurement 75

Measurement Government Education Conference 75

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. The good news: This session by Vertical Measures CEO Arnie Kuenn will show you how to drastically increase your organic traffic with a Content Gap Analysis. Optimize the ROI of Your Content Agency Investment. – 11:50 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. PR outcomes are measurable. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools.

Journalism 185

Journalism Advertising Advertising SEO 185

Stephen Waddington

NOVEMBER 21, 2018

To make the shift from tactical activities, practitioners need to align and measure everything they do with the objectives of the organisation that they serve. That’s growth of seven percent since 2016 when it reached £12.9 The PRCA claims it employs 86,000 people, up 3,000 from 2016. Planning and measurement are limited.

Publicity 120

Publicity Analysis Measurement Tools 120

ZudePR

FEBRUARY 22, 2016

E-mail marketing is often cited as one of the best and easiest-to-track means of measuring the success of your marketing campaign. And measure. The post 8 On-The-Money Social Media Facts Every SME Needs to Know in 2016 appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. But don’t dabble.

Social Media 75

Social Media SEO Media Local 75

Wadds Inc.

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion in 2016 (Public Relations and Communications Association, 2016). This data in each case has been collected by a third-party research agency. It subsequently led to the collapse of the agency (Kwan Yuk, 2017).

Publicity 73

Publicity Ethics Training Education 73

The Resolution Blog

DECEMBER 30, 2015

In January we kicked off our adventure by inviting 20 UK PR practitioners and agency leads to join us for an industry retrospective session on a boat on the Thames ! We explored automation, discussed measurement and looked into the future. Thank you so much for helping us make this happen. We love it. Happy new year everyone.

eBook 120

eBook Measurement Community Technology 120

The Proactive Report

JULY 23, 2017

” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. DemandGen Report – 2016 Content Preferences Survey ). It gets better results and improves customer experience.

Strategy 149

Strategy SEO B2C Engineering 149

NewsWhip

NOVEMBER 13, 2020

We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. . We launched the Cultural Impact Lab at the Martin Agency in March, 2019. And measuring it is not easy.

Agency 78

Agency Creativity Instagram Trends 78

ISEBOX

JANUARY 26, 2017

In 2016, the average ransom demand was $679 (up from $294 in 2015). Popular Science called medical devices the biggest cyberattack threat of 2016. And you know things are serious when the FDA speaks, like they did via Final Guidance for Industry released December 28, 2016: Postmarket Management of Cybersecurity in Medical Devices.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. This might partially explain why 19% claim not to use their PR and communications agencies for any areas of digital and social. However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Getting Your PR Measurement Program in Shape for 2016. Want to see how to do this for your blog? Here’s how. Ah, the question on every PR pro’s mind.

Measurement 60

Measurement Tools Agency Blogging 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. .

Marketing 190

Marketing Content Marketing Data Social Media 190

Shift Communications

MARCH 11, 2016

Edison Research released its 2016 Infinite Dial digital landscape recently, and it’s amazing. The Snapchat Problem: Measurement. The quandary facing marketers and communicators is this: Snapchat provides almost no meaningful measurement. We can’t manage what we can’t measure. Stay tuned. Christopher S.

Real Estate 60

Real Estate Analytics Measurement Course 60

Shift Communications

JULY 5, 2016

Take a look at the number of news stories per quarter, as measured by the Google News database of accredited news sources: It took from 1979 to 1995 to publish just over 18 million news stories. A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter. Download your copy today: Christopher S.

Publicity 110

Publicity eBook Analysis Google 110

Katie Paine's Measurement Blog

NOVEMBER 29, 2016

With the waning days of 2016 upon us, communications teams and their agencies are starting to scramble together their year-end measurement reports that will perfectly capture all the great accomplishments of the last year. If you’re one of them, STOP IT.

Measurement 40

Measurement Data Agency Report 40

Shift Communications

OCTOBER 11, 2016

Thus far in 2016, PR professionals have generated 236,356 press releases. Consider what 236,356 press releases have cost companies and agencies: somewhere between $47 million and $283 million this year. SHIFT extracted a random sample of 1,052 releases from 2016 and scanned them for key content metrics. Do Press Releases Work?

SEO 60

SEO Google Social Media Agency 60