ImPRessions - Crenshaw Communications

JANUARY 8, 2016

If part of your 2016 B2B PR planning is to invest in a top-notch PR firm , don’t go ahead without incorporating these eight key questions into your decision-making criteria. Ideally an agency’s selection isn’t based solely on category experience, but it’s an easy way to make a first cut.

B2B 159

B2B Agency Creativity Meeting 159

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists.

Trends 157

Trends Privacy Data Reputation 157

Waxing UnLyrical

JUNE 24, 2016

As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol. On moving beyond impressions: A3: PESO measurement, which @AMECorg is really pushing! AMECSummit #measurepr.

Measurement 42

Measurement Analysis Banking Internal 42

Stephen Waddington

JUNE 12, 2018

AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. You’ve spent more than 10 years building a community that has consistently driven up standards in the measurement and performance of public relations. Members include public relations agencies, leading not for profits, governments, and global corporations.

Measurement 75

Measurement Government Education Conference 75

Wadds Inc.

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion in 2016 (Public Relations and Communications Association, 2016). This data in each case has been collected by a third-party research agency. There is no barrier to entry to working in public relations.

Publicity 72

Publicity Ethics Training Education 72

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. This might partially explain why 19% claim not to use their PR and communications agencies for any areas of digital and social. However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

Shift Communications

OCTOBER 27, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international. Ad Revenue.

Twitter 87

Twitter Social Media Media Analysis 87

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. In addition, Volkswagen took further steps.

Automotive 95

Automotive Study Report Transportation 95

Cision

OCTOBER 8, 2015

To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. Drug Enforcement Agency as a Schedule I narcotic — an illegal drug with “no currently accepted medical use and a high potential for abuse.” Using the Data.

Company 120

Company Newspapers Transportation Measurement 120

Waxing UnLyrical

MAY 11, 2016

Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. It can also be hard to measure. The key is to ensure the tactics employed in your media relations plan combine tangible measurement with targeted coverage. More than 2.9

Media Relations 40

Media Relations Media Measurement Conference 40

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. There are other agencies that are doing this on Snapchat ; check them out. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. This year, we saw in-house teams get downsized and agency budgets get reduced. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

ZudePR

JULY 20, 2016

I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. But the thing is, in 2016, geography shouldn’t limit you. 2016 Goals,” it says. She was seeing a few agencies and for some reason thought she might get a deal from me….

Digital PR 60

Digital PR SEO Small Business Blogging 60

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016.

Ethics 73

Ethics Brand Branding Internal 73

Ethical Voices

JANUARY 22, 2024

I’ve been in the public relations business for a little over 30 years now in both corporate and agency backgrounds, a partner in a PR firm for 13 years, and an executive with Advent Health, a large, not-for-profit healthcare system. What is the most difficult ethical challenge you ever confronted?

Ethics 77

Ethics How To Training Employee 77

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. billion ,” according to a new report from Burton-Taylor International Consulting. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. 17% more likely to be expanding beyond traditional agency partners.”. “18% in the next 12 months. B2B product companies spend 8.7%

Study 116

Study Survey Infographics B2B 116

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. Marketing Measurement Statistics. Future of Marketing ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. This affordable platform created specifically for agencies keeps everyone on the same page with scheduling meetings, timelines and milestones. Internal Messaging Apps = Effective Internal Communications.

Publicity 70

Publicity Enterprise Analytics Tools 70

Shift Communications

JULY 30, 2015

First, CEO Mark Zuckerberg said Facebook is on track to deliver Oculus VR in early 2016. Even if you don’t develop internal capabilities, now is the time to begin forging relationships with vendors and partners to have capabilities available for launch. then you have about a 6 month runway to get up to speed.

Facebook 60

Facebook Social Media Mobile Advertising 60

Sword and the Script

AUGUST 6, 2019

The media monitoring tools offered by TrendKite will run an agency about $3,500 per client, per year, though you can get a volume discount. If you’re doing the math and thinking, gosh, I’ll just have my agency buy it for me, be careful. If you’re doing the math and thinking, gosh, I’ll just have my agency buy it for me, be careful.

Marketing 63

Marketing Pitching Corporate Tools 63

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. I resolved to do something about it.

Writing 114

Writing Social Media SEO Blogging 114

Stephen Waddington

NOVEMBER 21, 2018

Practitioners have an important role in supporting international trade, and engaging public opinion in shaping a vision for the future of Britain. #3 To make the shift from tactical activities, practitioners need to align and measure everything they do with the objectives of the organisation that they serve.

Publicity 120

Publicity Analysis Measurement Tools 120

ReimaginePR

SEPTEMBER 21, 2016

Plus, since the agreement took seven years of negotiations with big corporations, Hollywood lobbyists, and very few democratic representatives, there are more critics than supporters, including both 2016 presidential candidates. The EFF notes that, “U.S.

Telecommunications 120

Telecommunications Privacy Software Data 120

Shift Communications

AUGUST 24, 2016

Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV. Consider three seemingly unrelated news events from July 2016. This mindset will be very outdated in the very near term. Derek Lyons. Vice President.

Data 60

Data Marketing System Google 60

MaccaPR

OCTOBER 17, 2016

Key to a corporate sustainability report is knowing what data points should be measured. Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. GNP Company’s Berling also points to the value of consistent measurement.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. Publicists and agencies focused solely on the media exaggerate the issue. This is nonsense. It’s PR not ER.

Industry 153

Industry Publicity Agency Community 153

Cision

MAY 29, 2017

billion in 2016. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Once your audience is engaged you can move over to measuring the performance of your content and make adjustments accordingly to ensure better results. billion in 2014 to 2.17 Author Bio.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

billion in 2016. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Once your audience is engaged you can move over to measuring the performance of your content and make adjustments accordingly to ensure better results. billion in 2014 to 2.17 Author Bio.

How To 40

How To Engineering Content Marketing Advertising 40

MaccaPR

NOVEMBER 4, 2014

The 2016 Presidential campaign between Hillary Clinton and her Republican challenger (insert name here) will no doubt be ferocious. C/Net concluded that Beats by Dre noise-cancelling headphones “don’t quite measure up to” Bose’s QuietComfort 15 headphones. But as the late comedian John Pinette would say, “Nay, nay.”

YouTube 118

YouTube Brand Branding Crisis 118

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Masters in Communications

FEBRUARY 12, 2022

Mass communication academia is concerned with studying how message sources develop a framework for a message, compose the message, send it, and how receiving audiences use their agency in receiving it, interpreting it, and processing it. In 2016, the Cambridge Analytica Scandal at Facebook brought all these issues to a head.

Ethics 52

Ethics Communications Print Television 52