Agility PR Solutions

AUGUST 12, 2019

A new report, The Crisis in Creative Effectiveness, a follow-up to the IPA’s 2016 publication, Selling Creativity Short, warns of the dangers to creative effectiveness posed by short-termism in marketing, and covers hundreds of case studies that highlight a misunderstanding of how brands grow and prosper.

Creativity 70

Creativity Advertising Advertising Crisis 70

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. 1.038 billion in January 2016, to be exact. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content.

Advertising 120

Advertising Advertising Facebook B2C 120

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Shift Communications

DECEMBER 11, 2015

PR and Marketing finds itself living “in interesting times.” 2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. It feels like the definition of integrated is moving to a business term vs. marketing one.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Cision

NOVEMBER 23, 2015

What I want to do in this post is make a five-point argument that email is one of the most important communications channels in 2016. Two key takeaways for PR and marketing professionals: Email is a reliable way to communicate at scale. People prefer email to social communication (for brands).

Communications 120

Communications Mobile Facebook Study 120

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. As I’m wont to do on the occasional Saturday, I’ve picked out three, reviewed them carefully and present some of the findings in this roundup series that I call the Unscripted Marketing Links.

Study 78

Study Marketing Brand Branding 78

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. So how does the PR and Marketing team members at SHIFT keep our heads above the water?

Technology 83

Technology Facebook Measurement Policies 83

Mark My Words

NOVEMBER 6, 2015

It’s November 2016 and we’re watching the latest John Lewis Christmas ad. But it would be fair to concede that the 2016 contribution to the cannon was comfortingly familiar. In 2016 the joke is on us: it was all dream, a sleepy composite of half-remembered fragments from adverts past. It isn’t a new Star Wars or Bond.

Retail 60

Retail Television Advertising Advertising 60

Cision

APRIL 26, 2016

I took away a lot of learning experiences from the Social Media Marketing World in San Diego. So when a tragedy happens, is it okay for brands to respond? I also saw some brands use the death of Prince as a way to garner publicity. I also saw some brands use the death of Prince as a way to garner publicity.

Brand 120

Brand Branding Social Media Sports 120

The Stalwart Blog

JANUARY 8, 2016

Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. . 2015 was a big year for video, 2016 will be even bigger.

Social Media 60

Social Media Trends Apparel Media 60

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Creativity helps express company values in a distinct brand voice. A great idea aligns a company’s mission with its market.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. Before we start making New Year’s resolutions for 2017, let’s first celebrate the things we’re grateful for, especially in the amazing digital marketing world we currently live in. You’ve got to hand it to digital marketing: it keeps us on our toes.

Marketing 120

Marketing Analytics Television Tools 120

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

Stephen Waddington

JUNE 5, 2017

The report contains plenty of insight for anyone working in marketing or public relations. It’s fuelled by developing markets, notably India. In developing markets everyone that wants a phone has one. 4 Internet advertising set to pass television. Engagement is the primary means of measurement for social media marketing.

Publicity 122

Publicity Marketing Healthcare Television 122

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a challenge. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime.

B2B 66

B2B Marketing Advertising Advertising 66

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about reputation.

Journalism 185

Journalism Advertising Advertising SEO 185

Cision

OCTOBER 27, 2016

Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. Let me explain. that have to be coordinated.

Marketing 120

Marketing Financial Strategy Analytics 120

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. Lee Odden Top Rank Marketing. They are now at around $16. It’s still a thing!

Twitter 235

Twitter Customer Service Web Facebook 235

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. Goldy Hyder , Hill & Knowlton | Marketing: Portraits in PR.

Banking 60

Banking Marketing Wireless Advertising 60

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. And that’s the theme for this week’s Unscripted Marketing links [UML]. The emphasis here is on talent or ability.

Tools 68

Tools Marketing Advertising Advertising 68

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Brand Branding 94

Cision

JANUARY 19, 2016

ET, Joe Pulizzi, founder of Content Marketing Institute, will discuss how to attract a loyal audience and impact the bottom line with content. And content is critical because it can level the playing field for businesses with smaller budgets and help create deeper brand loyalty. In 2016, we’ll have over 4,000.

Content Marketing 120

Content Marketing Advertising Advertising Meeting 120

Sword and the Script

DECEMBER 10, 2016

It’s not just the volume of tasks to be finished in a compressed timeline that makes this time of year hectic – but the type tasks as well: closing key deals you’ve been working for months, wrapping up strategic plans for the new year, and of course making the case for marketing budgets. of Revenue in Marketing. 1) B2B to Invest 12.3%

Marketing 60

Marketing Survey B2B Study 60

Waxing UnLyrical

NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Go Angie! Wouldn't you like to be in her kitchen?

Measurement 40

Measurement Community Banking Advertising 40

Onclusive

MAY 18, 2017

We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. In that sense, PR is the final marketing frontier. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. PR outlasts advertising.

Advertising 150

Advertising Advertising Data LinkedIn 150

Waxing UnLyrical

OCTOBER 28, 2016

Our kick-butt guests included: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc. shonali a4: word counts, number of posts/tweets by the brand, and wait for it, comparison to ave.

Measurement 40

Measurement Comparison Banking Print 40

ISEBOX

OCTOBER 19, 2016

Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. And that’s just the Top 3, as of October 1, 2016. billion on advertising in 2015, yet 65% of that went to TV advertising – rather than online, which represents 25% of total media consumption time.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Mindful Marketing

JULY 5, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing College students enjoy talking about ads, especially ones that feature top athletes like Tom Brady, Serena Williams, and Lebron James. without knowing the sport.

Sports 110

Sports Banking Financial Advertising 110

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. But 2016 turned out differently. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. percent of marketing leaders report they are able to prove the impact of social media quantitatively. The survey also found that just 11.5 A total of 40.6 And later….

Mobile 60

Mobile Survey Marketing B2B 60

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Remote PR Jobs

SEPTEMBER 25, 2023

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. It all depends on where your target audience is the most active and engaged with your brand.

Media 100

Media Pinterest LinkedIn Case Study 100

Stephen Waddington

MAY 14, 2018

The US is the largest market accounting for almost 70% of sales. The market for home assistants started to take off with the launch of the purpose-built Amazon Echo in 2014. Google followed Amazon with the Google Assistant platform for the Google Home, Google Home Mini and Android in 2016.

Publicity 84

Publicity Marketing Google Radio 84

Communications Conversations

NOVEMBER 16, 2022

First how can “social media” AND “social media marketing” be skills? Those are tools we use to do the social media and social media marketing you listed at the top! I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. It takes time to build a brand, a voice, etc.

Social Media 174

Social Media Media Analytics Data 174

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. It’s a chance to shape a market with insight and influence outcomes with utility. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

5W PR

SEPTEMBER 7, 2017

“Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. What does it even mean for a brand to be authentic?

Trends 108

Trends Airlines Social Media Crisis 108