PR Job Coach

JANUARY 5, 2015

As we enter 2015, the importance of public relations today can not be underestimated. PR practitioners also serve as strategic content developers and storytellers, helping their organizations formulate key messages that are resonant with the corporate culture and nature of the organization.

Publicity 100

Publicity Enterprise Government Storytelling 100

Deirdre Breakenridge

SEPTEMBER 19, 2016

A Guest Post By Jacqueline Jensen, Community Evangelist, Piktochart*. Creating and maintaining meaningful connections while only being in a community for a small time is a tall order. Creating and maintaining meaningful connections while only being in a community for a small time is a tall order.

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Cision

APRIL 2, 2015

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. One thing all grassroots marketing campaigns have, though, is an extremely engaged and hyperlocal community. Lots of organizations from political campaigns to indie musicians to big brands use grassroots communication.

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Airlines Storytelling Local Travel 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. A photo posted by Ben & Jerry's (@benandjerrys) on Jul 31, 2015 at 9:03am PDT. Legos' Corporate History Video.

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Corporate Examples Storytelling Brand 48

PR for Anyone

DECEMBER 27, 2023

After acquiring her Tiger Moth in 2015, Amanda encountered setbacks, including significant refurbishments and battling breast cancer while coping with personal loss. Amanda’s storytelling not only paints a vivid picture of her adventure but also highlights the unpredictability and challenges inherent in pursuing ambitious dreams.

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Airlines Transportation Print YouTube 130

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Brad Marley , Chief Storyteller, Yelram Media . 2015: 6 Pragmatic Content Marketing Predictions for 2015. You’ll find my own prognostication at the very bottom.

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Marketing Content Marketing Social Media Employee 214

PRSay

JANUARY 28, 2020

At this year’s Grammy Awards, held in the wake of Kobe Bryant’s tragic death, Lizzo used her moment on stage to preach a message of “connectivity” and using music to “reach out,” while Leonardo DiCaprio used his Oscars moment in 2016 to make a statement about climate change months after 2015 was noted as the warmest year on record.

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Case Study Healthcare Film Brand 176

Solo PR Pro

AUGUST 11, 2015

The Solo PR crew works hard and plays hard, and we’re doing plenty of both at Solo PR Pro’s main event activity for 2015—the Florida Public Relations Association (FPRA) Conference, taking place this week (August 9-12, 2015). 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications.

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Conference Small Business Storytelling Journalism 40

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. But PR itself is gaining influence, and rapidly. The takeaway for PRs?

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Trends SEO Leadership Print 124

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. Just give this shocking post a read. I can’t help it.

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Media Relations Media Newspapers Print 60

prTini

APRIL 19, 2016

For all the talk about storytelling, content marketing and “humanizing brands” — it’s not nearly as effective if the brand can’t participate in real-time dialogue. From May 7th-July 3rd, 2015 he sent 959 tweets to brands reading “I love you [brand Twitter handle] #brandlove.”

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Retail Community Storytelling Social Media 28

Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. Cheers to another great conference where the Solo PR community learned, laughed, and broke bread together. Jessica stepped out of her comfort zone in December 2015 to create the career and business she has today.

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Conference Crisis Community Crisis Communications 40

Deirdre Breakenridge

OCTOBER 20, 2015

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. I was delighted when Deirdre said YES. I was dancing in the room with my four-year-old boy. How has your PR education prepared you for your career?

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Education Training Course Social Media 150

Beyond PR

MARCH 4, 2016

According to the latest Cisco Visual Networking Index , mobile video traffic accounted for 55 percent of total mobile data traffic in 2015 — more than half of all mobile data traffic. Author Wes Benter is a senior online community services specialist at ProfNet , a service that connects journalists with expert sources.

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Mobile Video Interviews Film 73

Flatiron Communications

JULY 5, 2022

In “Newsroom Innovation: What’s the Future of Storytelling, ” Michelle Manafy of Digital Content Next (a former client when it was called the Online Publisher’s Association), served as moderator to USA Today editor-in-chief Nicole Carroll and Axios executive editor Aja Whitaker-Moore. Here’s a link to The AP’s blog post on the session.

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Conference Journalism Web Comparison 36

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

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Marketing Content Marketing Data Social Media 189

Sword and the Script

MARCH 22, 2016

There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. In the legal community , alternative fee arraignments are being driven by clients because these models bring budget predictability. The advertising pitch today has transition to a talk about storytelling.

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Survey System Trends Small Business 60

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. The post Join #PRStudChat on Feb.

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Community Creativity Content Marketing Infographics 150

Communications Conversations

MAY 3, 2016

Furthermore, she worked to improve her writing skills by serving as a community reporter for the Auburn Plainsman. Most recently, Liddy became a co-founding member of the National Millennial Community, where students reverse-mentor some of the nation’s top executives. And her rock star tendencies don’t stop there.

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Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. How is your video content serving your community? I am just like anyone else – a normal person.

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Community Brand Branding Education 69

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

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Writing Communications Marketing B2B 192

Waxing UnLyrical

APRIL 6, 2015

How do we meaningfully build and celebrate communities? An energized community can give your cause (or campaign) just the right amount fuel to make a difference, no matter how large or small it is. But when done right, community building efforts don’t just pay off for your community, but for your organization as well.

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Community Local Nonprofit Storytelling 40

Doctor Spin

DECEMBER 20, 2023

“Personal branding can lead to professional success by defining yourself professionally through six steps: introspection, understanding, developing, mantra, crafting, digital footprint, and communicating.” Learn more: 3 Ways to Improve Your Storytelling (in 15 Minutes) Subscribe and get a free ebook on how to get better PR ideas.

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Brand Branding eBook Resources 52

Presspage

AUGUST 10, 2018

When it comes to Healthcare PR, storytelling is incredibly important. News in healthcare is difficult to communicate. A major development in a vaccine, for example, is difficult to communicate to the general public. Embrace the power of storytelling. Expand your content. Leverage your Employees.

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Healthcare Publicity Storytelling Employee 60

Stephen Waddington

JUNE 15, 2017

Along the way she’s developed a worldwide community of several thousand people and published two books. They ensure everything we do is transparent, honest and accurate; they build confidence amongst our stakeholders and engage billions globally through proactive and innovative communications. Sir Philip Craven, IPC President.

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Publicity Corporate Reputation Community 118

Cision

JULY 10, 2015

High-Profile Exits: Victoria Taylor fired from reddit , resulting in backlash from community ( Mashable ), Keith Olbermann will exit ESPN , again ( Hollywood Reporter ); Giuliana Rancic steps down from anchor seat at E! — Thad Moore (@thadmoore) July 8, 2015. Anyone else having a weird day, or…? sIZ0Ljzh9J.

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Reddit Fashion Sports Media 120

Marketwired

FEBRUARY 16, 2016

In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. in Organizational Management and Applied Community Psychology from Antioch University at Los Angeles (AULA). Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Shift Communications

NOVEMBER 21, 2014

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing. million pageviews (an outdated metric, perhaps?).

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Facebook Real Estate Analytics Report 167

Mark My Words

MAY 3, 2022

Netflix vs TV An obvious selling point of Netflix over traditional broadcasters has always been its lack of advertisements, but even this is under threat, with the proposition of a cheaper ‘ad-supported’ subscription tier, despite CEO Reed Hastings announcing in 2015 that there was “no advertising coming on to Netflix.

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Film Advertising Advertising Consumer 60

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. 16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. You can find all posts that reference Muck Rack here.

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Marketing Content Marketing Advertising Advertising 100

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

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Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Cision

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing.

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Sports Agency Industry Creativity 245

Waxing UnLyrical

OCTOBER 2, 2015

invented storytelling (yea, yea, I know, everyone says that). People who are creating educational opportunities for India’s PR community, like Amith Prabhu. People who are creating educational opportunities for India’s PR community, like Amith Prabhu. I’ve traveled to 6 cities in the last 10 days.

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Storytelling Travel Community Facebook 40

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. The Social Strata blog is brought to you by the creators of la , a platform that enables community engagement.

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Resources Marketing SEO Engineering 53

ZudePR

DECEMBER 30, 2016

Towards the end of 2015, I was feeling distracted. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show.

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Writing Google Meeting Airlines 84

Beyond PR

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing.

Sports 81

Sports Agency Industry Creativity 81