The Proactive Report

JANUARY 8, 2016

This is up from 39% in 2013. Study by The Creative Group.). More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Only 28% picked the marketing department. The Technology Challenge.

Corporate 100

Corporate Digital PR Social Media Study 100

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What are brands doing differently today? We also host our annual National ¡Bravo! How has the PR industry changed over the years?

Automotive 245

Automotive Resources Strategy Consumer 245

Communications Conversations

NOVEMBER 10, 2021

And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact). It also make sense if you think about how many brands are now much more actively using LinkedIn as a marketing and Employer Brand tool.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Where is she now? Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Cision

DECEMBER 30, 2015

Since 23 state laws contradict the federal law (which labels marijuana a Schedule I drug), pharma brands may be reluctant to invest in medical marijuana because the move could rankle the federal and state agencies that police the industry. That doesn’t mean pharma brands should sit idly by. Since 2013, a majority of the U.S.

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

Sword and the Script

MARCH 31, 2020

All this got me to thinking about an old statistic out of Forrester Research that’s been kicking around content marketing since 2013: “Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a salesperson.”

Content Marketing 120

Content Marketing Marketing Advertising Advertising 120

Waxing UnLyrical

NOVEMBER 30, 2016

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Why Storytelling is So Effective.

Storytelling 40

Storytelling Brand Branding Advertising 40

Doctor Spin

DECEMBER 22, 2023

Shep Gordon is a well-known figure in the entertainment industry, renowned for his innovative and creative approach to public relations and talent management. Shep Gordon recognised this incident’s potential to enhance Cooper’s brand as a shock rock artist. Shep Gordon had a knack for “making parents angry.” Shep Gordon. In Wikipedia.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Cision

JULY 20, 2015

In 2013, users sent 500 million tweets and uploaded 100 hours of video to YouTube each day. Images: Chris Potter , Nick Page (Creative Commons). Statistics like these prove how difficult it is for professionals to spread the word about their ideas. Getting the message out is a lot different from being heard.

Nonprofit 120

Nonprofit Viral YouTube Leadership 120

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. Perfect timing really!

Interviews 88

Interviews Instagram Video Creativity 88

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. This was just the right time and the right opportunity for me and my family, and what I believe to be the best possible fit for our team, our clients, and the agency moving forward.

Financial 98

Financial Conference Agency Resources 98

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. My favorite accomplishment at National Journal was launching a new product called Policy Brands Roundtable in 2013. So how do you ensure that you stand out?

Journalism 0

Journalism Policies Strategy Survey 0

Polaris

JANUARY 17, 2015

He approached Chipotle CEO Steve Ells with the idea to entertain customers and expose them to creative people. In fact, Chipotle is no stranger to interesting branded content. In 2013 they launched “ The Scarecrow ” to critical acclaim. Content marketing lessons for smaller brands. The Scarecrow. Put your customer first.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Waxing UnLyrical

JANUARY 22, 2014

Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly. Creativity will continue to play an important role, of course. This post from Pew in October , though, shows use of video online doubling from 2009 to 2013.

Instagram 84

Instagram Video Social Media YouTube 84

PRSay

SEPTEMBER 14, 2016

Thousands of dollars are being dedicated to social media or industry specific influencers to generate buzz around a specific campaign (for example, Under Armour’s #IwillWhatIWant campaign) or specific spokespeople for brands (like Marshawn Lynch and Skittles). Russ Wilde, Jr.,

Sports 60

Sports Creativity Industry YouTube 60

Shift Communications

APRIL 1, 2016

SHIFT CEO Todd Defren said, “HAROLD represents the ideal future of the public relations workforce, a blend of artificial intelligence with human insight and creativity. If we are smart, positive, and creative, we can use our new AI tools to make the world of public relations far better. 2013: SHIFT Branded Coffee Shops.

Employee 60

Employee Data-Driven PR Communications Software 60

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. Perfect timing really!

Interviews 60

Interviews Instagram Video Creativity 60

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

Waxing UnLyrical

DECEMBER 22, 2014

Give Your Brand A New Year Makeover. Why: The new year is a great opportunity to inject some fresh life and creativity into your business strategy. Get inspired by Laura Click ‘s suggestions from 2013 that still remain relevant today. And you have every good wish from us to you for a wonderful start to 2015.

Web 73

Web Creativity Blogging LinkedIn 73

Bianchi Biz Blog

SEPTEMBER 26, 2022

What insights will connect her more closely to the car and the brand? When you buy a car you become part of the brand “family” and for many owners, their car is a member of the family. In 2013 a friend suggested we start an automotive site for women and I declined; I didn’t see the automotive market as very friendly toward women.

Meeting 75

Meeting Automotive Media Journalism 75

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. As brand experiences become more intelligently automated and personalized, it’s the brands that connect on a meaningful level that will win our attention, hearts, and loyalty. Source: Neilsen , 2013). Take a stand.

Marketing 52

Marketing Storytelling Technology Community 52

wiredPRworks

JUNE 17, 2016

In my session, “WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!], WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!]. at Social Media Week Berlin in 2013. Will you be at Forum Forward? I'd love to meet you!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. This was just the right time and the right opportunity for me and my family, and what I believe to be the best possible fit for our team, our clients, and the agency moving forward.

Financial 52

Financial Conference Agency Resources 52

wiredPRworks

DECEMBER 14, 2015

More than just an online resume, your LinkedIn profile connects you to the virtual marketplace of the business world, Barbara says, “With over 400 million members, LinkedIn offers a high-performance personal branding platform you activate, design and manage. In 2013, Nokia selected Barbara as one of two U.S.

LinkedIn 49

LinkedIn Marketing Conference Meeting 49

Cision

JUNE 22, 2015

Everyone pretty much knows the rest: Instagram was purchased by Facebook for $1 billion dollars, its growth has surpassed Twitter, it now boasts a per-post brand engagement rate of 4.21 For brands this means that the 1 to 3 percent reach you enjoy on Facebook is probably quite a bit higher on Instagram. 07 percent). 07 percent).

Instagram 120

Instagram Fashion Sports Pinterest 120

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. The impact of generating more connections to his brand is an ongoing struggle for him.

Corporate 60

Corporate Interviews Community Newspapers 60

Waxing UnLyrical

JANUARY 24, 2013

Attribute/drive creative social PR campaigns. Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further. Big data can “enlighten” stunts – providing the brand with more meaning, longevity, and, ultimately, value.

Big Data 92

Big Data Data Publicity Analytics 92

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Community 120

Community Mobile Blogging Publicity 120

PR Conversations

FEBRUARY 15, 2015

However, from a publicity point of view, undoubtedly #pinkbus got people talking, and taking to Twitter with creative satirical images as picked up by the Telegraph. From a feminist perspective, pink needn’t even be an issue. Perhaps the ideal icon for “popping candy politics”].

Policies 40

Policies Publicity Fashion Construction 40

PR Conversations

FEBRUARY 15, 2015

However, from a publicity point of view, undoubtedly #pinkbus got people talking, and taking to Twitter with creative satirical images as picked up by the Telegraph. From a feminist perspective, pink needn’t even be an issue. Perhaps the ideal icon for "popping candy politics"].

Policies 40

Policies Publicity Fashion Construction 40

Beyond PR

NOVEMBER 1, 2016

An MNR is a branded webpage that is a combination of text and multimedia assets designed to increase visibility and engagement through various distribution and social media channels. According to Pew Research Center, the portion of Americans who get their news on a mobile device has increased from 54% in 2013 to 72% in 2016.

Web 40

Web Mobile SEO Technology 40

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them.

Marketing 40

Marketing Viral Fashion Product Launch 40

Sword and the Script

MARCH 24, 2015

Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing. Contently published its white paper in May 2013 (see the first link at the top). An Anecdote in Content Marketing Measurement.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

JUNE 2, 2015

“It’s difficult for someone to be truly committed to a brand unless they give money or time.” “Brand voice is not just what you say, it’s how you say it.” Use brand voice to attract and repel. The world isn’t changed by content that is sort of creative.” .” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. Hootsuite (2013 – Present). This class also was the foundation for my social media book.

Social Media 56

Social Media Conference Travel Internal 56