Mindful Marketing

JUNE 5, 2021

It reminded me of a very different campaign from 2013 that featured actor Bradley Cooper seductively spooning vanilla indulgence from the same premium ice cream company’s pints. Other companies that choose to integrate inclusion and diversity in their advertising are often clothing brands, home decor product lines, and cosmetics.

Consumer 65

Consumer Retail Community Company 65

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. brand in consumer perception,” a feat which took half the time it has taken other crisis-stricken major brands.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

SEPTEMBER 28, 2015

They can be used to target a brand’s influencers or to reach directly other segments of consumers at scale.” ” – Journal of Advertising Research 3. ” Journal Of Advertising Research 55, no. References: 1 Soat, Molly. “Serious Sway.” ” Marketing News 47, no. Interaction.”

Marketing 120

Marketing Groups Journalism Social Media 120

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. On the other hand, independent bloggers rely on advertising and sponsors to make a living. In fact, they ranked third after retail and brand sites—well above online magazines and news sites.

Media Relations 232

Media Relations Marketing Media Fashion 232

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

Rock the Status Quo

APRIL 23, 2015

Many consumer bloggers who do product reviews, for example, are brand ambassadors because they are paid in money or product, not unpaid brand advocates. I consider brand ambassadors a marketing tactic (advertising) and brand advocates a public relations tactic (awareness). Money to promote the new community.

Brand 100

Brand Branding Community Wikipedia 100

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. percent, up from 59.3

Television 72

Television Education Groups Community 72

Cision

NOVEMBER 28, 2016

And all of these users are having to adjust to changes such as “Moments,” “Mute,” and increasing exposure to advertising and promotion. The general assumption about superusers is that they spend more time on the platform and are more likely to consume and amplify content. The ghosts of Twitter are numerous.

Twitter 0

Twitter How To Social Media YouTube 0

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 52

Mobile Media Newspapers Local 52

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Cision

MAY 2, 2016

adults use mobile to consume news. Distributed content is consumed on Facebook through Instant Articles, on Twitter through Twitter Cards, on Snapchat through Stories, Google through Accelerated Mobile Pages and News (in a roundabout way), on LinkedIn through long-form posts, on Tumblr and others. According to Pew 64 percent of U.S.

Mobile 120

Mobile LinkedIn Facebook Google 120

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. Marketers, in turn, advertise in the publication that attracts their desired audience. The visual nature of television may be serving as a buffer to the greater decline faced by print media.

Comparison 120

Comparison Television Print Social Media 120

Shift Communications

OCTOBER 7, 2014

This mentality involves a complete change in the way we consume information and created a demand for real-time, up-to-the-second news unlike we’ve ever seen before. One of the classic examples comes from my favorite cookie brand, Oreo, which took to social with this tweet spoofing the notorious 2013 Super Bowl blackout.

Marketing 138

Marketing Conference Trends Viral 138

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 40

Mobile Media Newspapers Local 40

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Meet Max Swisher. It’s a Bird. It’s a Plane.

Industry 60

Industry Storytelling Journalism Corporate 60

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. The battle for women’s empowerment in advertising and marketing campaigns is far from finished.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

MaccaPR

FEBRUARY 11, 2016

As SVP and CMO, Addicks led the company’s advertising, promotion, brand public relations, design, packaging, digital media, licensing and multicultural initiatives; built such iconic food brands as Cheerios, Betty Crocker, Yoplait and Pillsbury and created equity platforms including Box Tops for Education.

Brand 48

Brand Branding Marketing Film 48

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal.

Marketing 50

Marketing Wireless Software Journalism 50

Flatiron Communications

SEPTEMBER 30, 2015

The deal values Business Insider at $442 million, almost $200 million more than what The Washington Post sold for in 2013 and well above the $315 million AOL paid to acquire The Huffington Post in 2011.” ’ A lot of it looks like advertising. that are focused on technology for the enterprise, not the consumer.

Enterprise 28

Enterprise Comparison Guidelines Software 28

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Guest Post by Taral Patel. Let’s face it. This is where influencer marketing comes to the rescue. in revenue per $1 spent. ALS #IceBucketChallenge.

Marketing 40

Marketing Viral Fashion Product Launch 40

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Instagram Generation.

Instagram 158

Instagram Publicity How To Social Media 158

PR 20/20

OCTOBER 12, 2017

For example, in my 2013 book Epic Content Marketing , I talk about how marketers can build loyal and profitable relationships with customers by delivering consistently valuable content in order to drive sales. Combined, this book, Killing Marketing , is our sixth such effort. Can marketing actually serve multiple business models?

Marketing 53

Marketing Enterprise Print Film 53

PR Conversations

JULY 24, 2014

billion US) in sales in 2013. During her undergraduate degree program in communication at South China Normal University (Guangzhou), she worked at Saatchi & Saatchi Advertising South China , as a strategic planning assistant, practising brand building, consumer research planning, and corporate communication workshops planning.

Marketing 87

Marketing Communications Video Reputation 87

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Mark My Words

OCTOBER 25, 2021

Campaign Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently. BrewDog, the self-styled punk brewer, displayed some softer edges this week after finding itself on the wrong side of an Advertising Standards Authority (ASA) ruling. And that seems an even poorer strategy.

Strategy 60

Strategy Marketing Insurance Insurance 60

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 85

Marketing B2B Interviews Content Marketing 85

Mindful Marketing

DECEMBER 12, 2020

”—It’s often the first question consumers ask and one that companies like to avoid until after they’ve described their products’ features and benefits. Legally, organizations can’t charge certain consumers more because of personal traits like gender and race. or would it?

Insurance 86

Insurance Insurance Retail Sports 86

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. It settled with the FTC and in this case the (presumed) ultimate advertiser, Microsoft, was not found culpable. But like any PR or marketing program, it’s all in the execution.

Marketing 120

Marketing Advertising Advertising Measurement 120

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Shift Communications

NOVEMBER 19, 2014

At this time, Snapchat was solely consumer-user friendly. October 2013. Like all things online, it was only a matter of time before Snapchat added advertising capabilities. And rumor has it, Snapchat’s introduction of Snapcash on Monday could provide even more data for future advertisers on the platform.).

Brand 148

Brand Branding Sports B2B 148

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. Hashtags that encourage consumers to “tell us why you love [brand]” have a tendency to backfire, as there will inevitably be people out there who don’t like your brand and will relish the opportunity to hijack your hashtag. Guest Post by Josh Lyon.

Social Media 83

Social Media Media Viral Tools 83

MaccaPR

JULY 10, 2014

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. Vastly funnier and more entertaining are these 2013 Delta video out takes.

Travel 89

Travel Airlines Hotels Marketing 89

Contently - Strategy

FEBRUARY 1, 2019

That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent. ” Think about how often celebrities are “cancelled” today because someone rooted around in their Twitter archive and found problematic messages from 2013.

YouTube 112

YouTube Instagram Ethics Film 112

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. by Frank Strong. PR Measurement Isn’t Quite the Same.

Measurement 118

Measurement Analytics Tools SEO 118

ZudePR

MAY 31, 2015

“Since we don’t advertise as a policy, we can only rely on publishing our ideas and delivering presentations at conferences and workshops and private meetings that help us to build relationships with clients that we hope eventually convert to consulting engagements. “I share to be part of a community.

Communications 81

Communications How To Blogging Content Marketing 81