Communications Conversations

MARCH 7, 2017

At least, that’s always been my take (Note: I am not an Edelman employee nor have I ever worked for or with Edelman). Think about it–what is one audience that corporate communicators frequently use to reach the employee masses? But, it’s not the worst news in the world for brands because this isn’t 1984.

Financial 80

Financial Employee Corporate Education 80

PR Job Coach

NOVEMBER 26, 2020

Patti is known as an inspirational leader, innovative thinker, problem-solver, growth driver, passionate brand steward and both an agent for change and a counselor during that change. It could be a part time gig for a task that you can do in a time frame much shorter or at a cost much less than a full time employee.

Corporate 274

Corporate Leadership Advertising Advertising 274

Flack's Revenge

DECEMBER 11, 2018

I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). Too many brands still operate in output-only mode and then wonder why no one has noticed. Have these changes affected your social media habits for personal brand building?

Social Media 149

Social Media Marketing Media Facebook 149

Doctor Spin

APRIL 17, 2023

2012, May 17). Southwest Airlines employees celebrate passenger’s 104th birthday. This policy encourages customers to try products without fear of commitment and builds trust with the brand. Host a community cleanup event or volunteer day with employees and customers. link] Nordstrom. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management.

Storytelling 78

Storytelling Social Media Internal International 78

The Proactive Report

JANUARY 5, 2015

And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. I totally agree. The Reputation Feedback Loop.

Reputation 100

Reputation System Employee Airlines 100

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable.

B2C 192

B2C Community Banking Advertising 192

Cision

MAY 14, 2015

The CEO of Social Media Explorer, Nichole Kelly spent 15 years as a brand-side marketer working for organizations such as Sherwin-Williams and The Federal Reserve Bank. In the last five years, we’ve watched as popular platforms gain larger audiences and then get inundated with brands trying to capture the audience’s attention.

Social Media 120

Social Media Advertising Advertising Healthcare 120

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online.

Social Media 117

Social Media Conference Media Corporate 117

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services.

Financial 98

Financial Conference Agency Resources 98

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). All of it. No doubt about that.

Instagram 60

Instagram Analytics Mobile Employee 60

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Audiences, craving authenticity, are calling out brands when they smell hypocrisy. The importance of elephant-whispering. Here are a few: • Be authentic. Black Pride.

Communications 197

Communications Viral Fashion Public Affairs 197

Presspage

APRIL 12, 2018

In this digital age, many, many brands are still using press releases to connect their stories to media outlets. Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results.

Company 111

Company Media Journalism Report 111

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. million in venture capital, in four rounds of funding since 2012, according to Crunchbase. 2) SocialChorus adds new employee comms products. It also gains data from brand sponsorships and events.”

Industry 91

Industry Media Technology Employee 91

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! The online newsroom has always attracted a lot of visitors – and these have always been neglected by brands. If you belong to a big brand and would like to test this concept out, the researchers are seeking new participants ( POC at the bottom ; Angela Jeffrey ).

Study 144

Study Media Relations Media Measurement 144

Communications Conversations

OCTOBER 13, 2014

Specifically, I talked about how today’s branded content is broken. My main hypothesis: Today’s branded content is broken (for the most part). Or, we see this type of content: Yep–so many brands attempting the real-time marketing thing. We have been the ones telling brands to “create engaging content.”

Strategy 120

Strategy How To Guidelines Advertising 120

PR in High Definition

JULY 24, 2019

A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Your reputation is not just about the brand, it’s about your people as well. Be curious.

Reputation 48

Reputation Measurement Media Relations Agency 48

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services.

Financial 52

Financial Conference Agency Resources 52

Cision

JUNE 22, 2015

Everyone pretty much knows the rest: Instagram was purchased by Facebook for $1 billion dollars, its growth has surpassed Twitter, it now boasts a per-post brand engagement rate of 4.21 For brands this means that the 1 to 3 percent reach you enjoy on Facebook is probably quite a bit higher on Instagram. 07 percent). 07 percent).

Instagram 120

Instagram Fashion Sports Pinterest 120

PRSay

MAY 18, 2016

Those are four great reasons more and more brands, including your competitors, are taking deeper dives into data. Providing that data, perhaps as an exclusive, gives your brand the opportunity to share its message with its target audience through a trusted medium. Data Closes Deals. After all, no two audiences are the same.

Data 106

Data Meeting Measurement Guidelines 106

Solo PR Pro

AUGUST 31, 2021

In 2012 when her day job restructured, Meredith was laid off. Despite her extensive experience working both in-house and at an agency doing PR and marketing, Meredith admits there were some challenges in making the shift from full-time employee to owner and operator of an agency.

Meeting 98

Meeting Real Estate Energy Agency 98

MaccaPR

JULY 2, 2014

Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. But, what’s a PR pro to do if there’s a typo, factual error, missing content on your page, or, gasp, your notable company or brand isn’t even on Wikipedia?

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Communications Conversations

SEPTEMBER 8, 2016

I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. I get the brand journalism thing when you’re a company that’s built on thought leadership–GE and GE Reports comes to mind. The big reason for my skepticism?

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

MaccaPR

JULY 10, 2014

You can begin with Air New Zealand’s " Nothing to Hide " TV spot, which used body painted, nearly-nude employees to suggest its flight staff would be utterly transparent with travelers. Southwest Airlines’ Employee-Generated Video. So, will travelers bestow brand preferences on travel companies that make them chuckle?

Travel 89

Travel Airlines Hotels Marketing 89

Beyond PR

MAY 4, 2017

It’s not always easy to break out of the mold and get approval to experiment and try new things or A/B test, but done right, these learning experiences can garner valuable takeaways for brands and inform future strategy. 4) Brands shouldn’t leave experiences to chance – experiences should be designed. 5) Be truthful.

Communications 61

Communications Hotels Technology Tools 61

Communications Conversations

DECEMBER 1, 2016

Having the opportunity to work on global hotel brands like Radisson Blu during my time at Carlson is something that will be ever valuable and applicable as I continue to work for national and international brands. The employee programs I’ve experienced to date seem to be minimal and almost an afterthought. Absolutely!

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984.

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

NOVEMBER 4, 2016

When I started researching this post, I was planning to write about how I think influencer marketing may be reaching a critical tipping point from a brand perspective and how it’s about to jump the shark. But then something funny happened–I started to come around (at least from a brand perspective).

Writing 60

Writing Marketing YouTube Creativity 60

Communications Conversations

JULY 23, 2019

Katie is also a board member for SocialMedia.org, where she represents Renewal by Andersen in discussions about social media among the world’s greatest brands.” She’s fun to work with, and truly cares about the organization’s mission, employees and clients. ” – Adam May. ” – Bridget Nelson Monroe.

Transportation 122

Transportation Social Media Corporate Agency 122

Waxing UnLyrical

DECEMBER 11, 2013

In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. Ltd discontinued the publication of three foreign titles, Marie Claire, Geo, and People —around 130 employees were laid off—and also converted its personal finance magazine from a fortnightly into a monthly.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Communications Conversations

JULY 19, 2018

There’s a lot of appetite for smarter marketing across divisions and brands of Toro – and folks in pockets of the organization who champion digital/social marketing within the older construct. What have been the notable shifts you’ve seen impact brands the most in the social media world since you’ve been in the workforce?

Social Media 60

Social Media Media B2B Content Marketing 60

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. Those of us who have been around the industry for a while will remember the explosion of infographics as a link building method, mostly between 2009-2012 when they seemed to be everywhere.

Infographics 160

Infographics Data Blogging Mobile 160

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Have happy, likeable employees?

Study 120

Study Writing Facebook Groups 120

PR Conversations

APRIL 1, 2015

For LEO Pharma, the result meant achieving buy-in from employees on the company’s patient-centric vision, plus a more consistent voice in external communication. Optimize social media to measure change and employee engagement. In times of change, employers have to connect with employees within an increasingly shorter time frame.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

For LEO Pharma, the result meant achieving buy-in from employees on the company’s patient-centric vision, plus a more consistent voice in external communication. Optimize social media to measure change and employee engagement. In times of change, employers have to connect with employees within an increasingly shorter time frame.

Conference 40

Conference Measurement Communications Employee 40

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. When I downloaded WeChat in 2012, it was no more than an alternative IM app that can make free internet calls. Basically, Hoffman pays you to work abroad.

Pitching 36

Pitching Transportation Conference Report 36

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. My last day as a full-time employee was December 10 th … and I threw myself into the project that night, developing a site plan, elevator pitch and other key necessities I hadn’t had time to create while I was servicing my clients. We live to write and write to brand.

Writing 88

Writing Google Pitching Small Business 88