NewsWhip

SEPTEMBER 11, 2020

Top Authors Leaderboard is now live in NewsWhip Spike, allowing you to go beyond measuring journalists’ output and to understand the level of public engagement each author is generating across social media. The old ways of judging public perception by the output of the media alone no longer work. Paul Quigley.

Data 120

Data Media Instagram Crisis 120

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Remember in 2011 when they unveiled a new line with Italian fashion house Mossino? Frustrated and angry customers taking to social media. Target was in the news over the weekend.

Social Media 60

Social Media Product Launch Instagram Media 60

NewsWhip

OCTOBER 21, 2020

According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. It provides social media discussion and perception.

Crisis 158

Crisis Reddit Reputation Tools 158

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

Social Media 60

Social Media Media Twitter Insurance 60

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. 2011, August 19).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. 2011 marked the moment I became Dr. Freberg 2.0 (Mom I became a social media professor in this decade. Hootsuite (2013 – Present).

Social Media 56

Social Media Conference Travel Internal 56

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. However, paid social media is a significant growth area.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. What’s measurable? The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. The timeframe.

Case Study 102

Case Study Internal International Study 102

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Onclusive is developing new ways to measure PR including attribution. According to a report by Media Post: “iQ Media’s monitoring of paid and earned brand mentions covers the U.S. –

Industry 88

Industry Media Technology Employee 88

Contently - Strategy

SEPTEMBER 25, 2018

In November 2011, he established Wyzowl , a studio dedicated to animated video for brands. We talked to Byrom about working with big brands, the future of video in general, and how animation can impact marketing. People have different goals and different measures of success. Here’s what he had to say. Start small.

Marketing 111

Marketing Video Product Launch YouTube 111

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

Solo PR Pro

JUNE 6, 2017

we are spending more time per day with digital media – more than 3 hours per day on mobile, per user, versus less than an hour five years ago. Communication professionals will need to ensure that brands are delivering a consistent message and experience across platforms. It will come as no surprise to PR pros that in the U.S.

Trends 49

Trends Mobile Video B2C 49

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? In fact, I would guess far less than half will. Maybe less than 10%.

Measurement 67

Measurement Twitter Tourism Social Media 67

Mindful Marketing

JANUARY 14, 2016

It wasn’t too long ago that many people were declaring “PR is Dead,” mostly in response to the rise of social media and the ease with which anyone could now promote themselves. Brands now know that they can in fact “measure PR” and the discipline of data-driven reporting is expected.

Agency 50

Agency Analysis Analytics Tools 50

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. This is Part 1 of a two-post series. Is location important? Very important: Google yourself!

Brand 70

Brand Branding Local Interviews 70

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. There are a ton of books being published on community and how social media plays into that.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

OCTOBER 18, 2011

In the first half of 2011, Facebook’s revenue hit US$1.6 That doesn’t mean, however, that brands that blatantly defy the guidelines aren’t taking a risk. ” Like everywhere else, the immediate and measurable response of digital, and its presumed clearly visible ROI, is getting people slightly too excited. .”

Guidelines 60

Guidelines Hotels Facebook Groups 60

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. It was fun. Sounds interesting, huh?

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

NOVEMBER 19, 2010

Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media. Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

DECEMBER 19, 2010

The effect of brand building on search traffic , from PPC Blog. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? Delegating email with Gmail , from Duct Tape Marketing. This could come in handy. India’s Twitter , from Inc.com.

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

SEPTEMBER 30, 2010

He does his best to stay informed on politics, tech, music, cultures, and social media. Get Shareaholic test Filed under Guest Posts , Herwin Icasiano , Social Media | Tags: vlogging , youtube | Comments (2) Site settings comment help? Great point about personal branding. Questions? I’m always open to them.

YouTube 54

YouTube Video Measurement Print 54

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Celebrities don’t always the perfect brand relationship make. Why: Apparently we’re not over the social media adoption curve after all, no matter what you might hear. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. Regardless, thanks for visiting!

SEO 42

SEO Measurement Facebook Blogging 42

Waxing UnLyrical

NOVEMBER 23, 2010

Jackson blogs at on public relations, social media and communications at Proper Propaganda , which allows him to indulge a strange love of Communist art. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. Regardless, thanks for visiting!

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

OCTOBER 27, 2010

The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation. One of the most energetic young voices in social media, you can easily connect with Narciso on Twitter. I can go into other examples, but… you get the point.

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.).

Measurement 80

Measurement Publicity Analysis Tools 80

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

We still prize earned media stories that appear in brand-name media outlets. We’ve always worked to create content for brands, and we still do. But like the frog in the gradually heating water, the media and technology environment has accelerated, forcing us to adapt. And with change come challenges.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Shift Communications

NOVEMBER 19, 2014

Brands are diving in and taking advantage of the different experience that Snapchat offers. Let’s take a look back at the Snapchat brand journey, shall we? September 2011: Snapchat was released to the public. Through this initial phase, brands were sort of left on the sidelines. Aka this was the jackpot for brands.

Brand 148

Brand Branding Sports B2B 148

Cision

MARCH 21, 2016

Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. Social Media. Native Advertising.

Trends 120

Trends Mobile Media Print 120

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

JANUARY 25, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: Regardless, thanks for visiting! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Policies 86

Policies Twitter Facebook Writing 86

Waxing UnLyrical

NOVEMBER 24, 2010

With 10 years of operations already behind them (I’m told they were doing WOM before “social media&# even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel. But how do they measure and evaluate?

Travel 79

Travel Case Study Creativity Advertising 79

ZudePR

JUNE 6, 2016

She is a social media, SEO, Internet marketing and blogging consultant. My two biggest daily challenges are social media and reading. Social media is the obvious one as well. social media is worth doing, it's worth doing well, don't you think? social media) is misled. (On

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

DECEMBER 7, 2010

We want people to feel good about supporting an organization, or doing business with a brand, or sharing information that might not have any direct benefit to them. And now, with social media, we’re extending that quest to the social Web. Because they believe in the overall “goodness&# of that organization.

Reputation 73

Reputation Measurement Social Media Tourism 73

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. AskPat is a brand new, DAILY podcast. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Shift Communications

FEBRUARY 4, 2016

When a new social media platform comes out, there’s usually a mad rush to be the first on the platform. But using new social media platforms has advantages and disadvantages. Wait, why shouldn’t you stampede to the hot, new social thing? Companies have limited resources to put toward social media.

Google 60

Google Social Media Resources Measurement 60

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.

Publicity 164

Publicity Ethics Data Community 164