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10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

As we move further into the digital age, the importance of automating our processes becomes more apparent with each passing day. For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had.

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10 Tech Buzzwords PR Folk Should Avoid In 2021

ImPRessions - Crenshaw Communications

From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. Here are 10 of the most eye roll- inducing tech buzzwords and marketing speak that PR folk should try to avoid in 2021. Unique, disruptive, innovative. They can even become obnoxious. .

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Do Subscriptions Make Sense?

Mindful Marketing

These examples aren’t particularly surprising—each day people wear clothes, eat food, and shave their bodies, so it makes sense to automate the purchase process and save consumers time shopping for such staples. OnSong started to offer a feature-enhanced, subscription version of its product a couple of years ago.

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12 Simple Ways to Increase Your Blog Subscribers Now

PR 20/20

Plus, since subscribers have already opted in, they serve as the contacts you can market to in different ways when new campaigns are activated. You might be able to design a campaign or change your content marketing strategy by the end of this year, but what do you do if you need subscribers by the end of the month? Update your CTA.

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How To Transform Your Manufacturing Website from a Digital Product Brochure to a Growth Engine Machine

PR 20/20

We list a few key tactics below. We recommend incorporating keyword research into your content marketing plan to ensure everything on your website resonates with your audiences. There’s no doubt that content is key when it comes to establishing yourself as an industry thought leader and building consumer trust. Source: HubSpot.

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White Paper: Want Content Success? Think Outside the Box!

Cision

Content marketing is a crucial piece of content strategies. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

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How to Audit Your HubSpot Workflows

PR 20/20

Full campaigns that feature email signatures of employees who no longer work for your company. Look for trends and key takeaways. This is a huge key to making any future audit—and general portal health—10 times better. As the last step in the list above suggests, it’s key to maintain this worksheet over time.

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