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TCIP #032 – The National Weather Service’s Crisis Communication Strategy with Daniel Noah

Melissa Agnes

Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.

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Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

PRSay

Experience means everything to Visible , the first all-digital wireless service in the United States. They also brought along a hot pink mechanical bull to various Austin venues for an activation that showcases that Visible is wireless without the “bull.”. It’s an ecosystem of these digital and traditional channels that work together.

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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

Above Promotions has also created website and social media content for big-ticket clients such as AOL, AT&T, Coldstone Creamery and Verizon Wireless. Ebony believes what makes her excel in crisis communications is her innate ability to pivot and move a situation through crisis mode. Giving back to her passions.

Meeting 52
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How to Write Concise and Compelling Press Release Headlines

Beyond PR

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. and ABC Brand Debut Wireless Earbuds. Headline Before: Social Media is a Piece of Cake for Small Biz Owners Using XYZ’s Marketing Platform. Headline After: XYZ Corp.

Writing 40
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How to use Twitter Audience Insights for Marketing

Shift Communications

You also get mobile data such as wireless carrier and device types. With enhanced data from Twitter, you can now better understand if you’ve got the same audience or two very different audiences, and use that information to guide your content strategy. What Do You Do With This Info?

Twitter 60
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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. 2) What are the key communications challenges facing the organization?

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Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries.