ImPRessions - Crenshaw Communications

JUNE 7, 2017

Small businesses today are empowered through digital technology. There was a time when starting a business was expensive and intimidating, requiring legal and accounting help, office space, and a friendly banker. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth.

Small Business 168

Small Business SMB Local Viral 168

The Hoffman Agency

APRIL 6, 2020

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? Simply put (and as any good PR guy could tell you), the work isn’t done after the press hit.

Storytelling 53

Storytelling Data Journalism Resources 53

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Here are some PR lessons we gleaned from some of our favorite Instagrammers.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

APRIL 5, 2017

Chris Lynch: Brian, let’s talk about the concept of fake news. It was easy and better to oppose the President in this completely different environment, unless you’re a B2G supplier (business-to-government). When was the last time you saw an automobile ad about the facts? Capitalism has always been about emotion.

Report 225

Report Media Advertising Advertising 225

PR Fuel

JULY 24, 2018

“Telling Your Story” Is the Real Trick to Small Business PR. How many times have you clicked the “About” page on a website, only to read the few short paragraphs there and then promptly forget them? The real trick to small business public relations is to tell your business story just like well… a story.

Pitching 40

Pitching Media Small Business Writing 40

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. Rethink writing: Michelle Messenger Garrett. Take a giant step back: Rebekah Iliff .

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

OCTOBER 13, 2015

A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent web economy that would fuel small businesses build a web presence. by Frank Strong. Or at least it could have been.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60