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Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

In the morning you’re reading news and reporting on the latest healthcare overhaul, then in the afternoon you’re presenting to a room full of engineers on differentiation within a niche manufacturing submarket. Consider it a starting point, and let us know your additional tips and resources! Welcome to agency life. Read some more.

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HubSpot Training: How to Uplevel Your Team’s HubSpot Platform Savvy

PR 20/20

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. With 4+ businesses at some time operating out of the portal, hundreds of lists and workflows, 5+ websites over the years, etc.,

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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

It’s intended to be a resource for everything from high-level insights to deck-ready stats to useful tools,” said Alli Mooney, the site’s former editor-in-chief, who now runs brand content at Waze. Calculators have become the go-to resource for a lot of companies because they let people consider costs without a hard sell.

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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. TheSkimm is a brief newsletter, which allows you to do just that. I read the theSkimm every morning and it has become a go-to daily resource.

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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

It’s intended to be a resource for everything from high-level insights to deck-ready stats to useful tools,” said Alli Mooney, the site’s former editor-in-chief, who now runs brand content at Waze. Calculators have become the go-to resource for a lot of companies because they let people consider costs without a hard sell.

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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. And if you follow the breadcrumb trail in the links below, you’ll find thousands more resources. As this article went to press a new post popped into my inbox.

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PR Basics Based on Principles will Never Change

PR Fuel

Address the reporter by name, and show them you’ve read their past articles and admire their work. That’s why it’s a good idea to send your email over early in the morning before the rush to meet the deadline hits. You need to personalize your pitch. Keep it brief – Reporters receive hundreds of pitches each week.

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