Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 100, 500, maybe 1,000? Or simply put — driving revenue. About Seth Gilpin.

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” I think of printed content (published, web, social, etc.) The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again.

Storytelling 87

Storytelling Measurement Ethics Web 87

ReimaginePR

MAY 30, 2015

Even radio. Most media organizations are repurposing content for their web channels so if you have strong video, you’re covering two channels with one. Start with a media release, compelling pictures and, when you’re ready, a great video that gives insight into your values through effective storytelling.

Media 120

Media Television Video Print 120

PR 20/20

FEBRUARY 6, 2020

Sara, also at Drift, generates demand through web, email, and chatbots as a growth marketer. You know their radio, but their podcast productions are strong, too. Through a blend of science and storytelling, Hidden Brain uncovers the “unconscious patterns that drive human behavior, shape our choices, and direct our relationships.”.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 8, 2015

This daily show sums up the business news of the day and has broadcast for many years over the radio airwaves. The show is produced by the American Public Media (APM), and like many public radio shows, I find the coverage tends to lean left. TED Radio Hour. (~60 Freakonomics Radio. (~40 Marketplace. (~30

Radio 60

Radio Content Marketing Marketing Education 60

Beyond PR

MAY 17, 2018

Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject. While she says her firm can create good content on a budget, it’s always better when the client is willing to spend more and create something attractive that can be used on social, web and in print publications.

Infographics 54

Infographics Print Video Real Estate 54

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Interviews with thought leaders and business experts sharing success stories on branding, storytelling, marketing, social media, entrepreneurship, journalism, and strategies to grow your business.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

Also see PR and Storytelling; Off Script No. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. 7: Lou Hoffman. 12) More dramatic platform changes will challenge marketing.

Social Media 93

Social Media Marketing Media Creativity 93

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52

Ethics Communications Print Television 52