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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY. CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S.

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 The conversation about user privacy is growing louder.

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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

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The most important ethics priority for healthcare communicators – Kena Lewis

Ethical Voices

I started in radio as a reporter and made the jump to PR about 35 years ago. Social media for all of its good points, has plenty of negative ones. When that happens, if you’re a brand that is under attack by an unnamed someone, I’m not sure responding, especially on social media, is the smart thing to do.

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8 Resources and 3 Tips for PR Job Seekers

Waxing UnLyrical

I then did what I always do when I need to find out something: I turned to social media. Don’t forget I used to do a radio show with Jess (I think we’ll be starting up again soon…). So if you’re still in the camp that thinks social media sucks, think again. ” I got a pic!

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Getting Back on the Right Path

Waxing UnLyrical

Apparently there are better ways to handle this, as Matt Gemmell explained in the post that initially revealed the privacy breach. Both he and Path went radio silent for about 24 hours. This shouldn’t happen, or at least it shouldn’t happen without our knowledge. Thankfully, Morin did the dangerous, yet smart thing.

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