Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier.

Examples 120

Examples Viral YouTube Infographics 120

Contently - Strategy

NOVEMBER 3, 2021

Do I need to parse the fine print of a scientific study every time I cite a statistic? Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online. Media Bias/Fact Check : The MBFC monitors media bias on various websites.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to do that? It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Smirnoff vodka (largest anamorphic painting). Big League Chew (most people – 721 of them!

Viral 88

Viral Marketing Guidelines Local 88

Norton's Notes

DECEMBER 21, 2016

This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites. Here are ten of my favourite social media campaigns from 2016. Yazoo: A year of social madness.

Social Media 28

Social Media Viral Film Media 28

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Mark My Words

FEBRUARY 23, 2018

Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. Thanks to social media people with no formal training in public relations can broadcast their complaints, no matter how trivial, to an audience to rival that of most nationals. In any case an outcry erupted.

Print 60

Print Viral Film Construction 60