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Stop Complaining about Your PR Firm. Here’s How the Media Works

Remote PR Jobs

As a journalist who writes about pretty much everything for pretty much everyone (most recently The Wall Street Journal, Fast Company, and Smithsonian Magazine), all of the above are things I hear on a pretty regular basis. Here’s another thing: Sometimes when I meet with a company about what they’re doing, I don’t write a story right away.

Print 100
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5 Essentials of an Effective Content Marketing Strategy

Polaris

In 1891, August Oetker sold baking powder with recipes printed on the back. If you work for a large enterprise, establishing the business case for content marketing will make it easier to get the resources required to do the job right. It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills.

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What is a Newswire Service and How Is It Used?

PR Fuel

In premise, a newswire is a type of service provisioning that distributes “news’ to journalists and editorial offices in the industrial, print, and online media groups. This usually means that a newswire provider has set agreements with potential operators who are able to employ serviced messages in their system at an instant.

SEO 77
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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him. Stu Opperman, APR hadn’t always planned on being a solopreneur.

Meeting 131
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Everything You Need to Know About Content Marketing When You Don’t Have Time

ReimaginePR

So how do other small businesses master this art? Content marketing includes everything you say in person, print, online and in video. Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. Click Here.

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. 11) Mark Schaefer and Tom Webster. The Marketing Companion. Content Inc.

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BAME voices takeover #FuturePRoof for fourth book

Stephen Waddington

The fourth book, Celebrating BAME Talent is published today in digital and print formats. It's not the whole solution - long-term, systemic change is required - but professional coaching can transform the careers (and experiences) of people from demographic groups that remain under-represented in PR, particularly at a senior level.