Beyond PR

OCTOBER 6, 2016

Take press releases, for instance. Not all that long ago a press release’s effectiveness was measured solely in terms of earned media coverage and the ad equivalency value of that coverage,” writes Melissa Walsh in Proving It: Going from Press Release Performance to Measuring Brand Perceptions. “Not

Nonprofit 103

Nonprofit Measurement Writing LinkedIn 103

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Doctor Spin

MARCH 20, 2023

Now that AI is on everyone’s radar, I’m not writing much about it. These algorithms enable businesses to generate large volumes of written content in a fraction of the time it would take a human writer. Why PR Must Focus on Extremely High-Quality Content So, we can expect an artificial content explosion in the PR industry.

Corporate 52

Corporate eBook Tools Data 52

PR Fuel

OCTOBER 2, 2018

I’ve written about press release errors to avoid – below are more PR failures that are all too common : 3 Times When You Shouldn’t Write a Press Release. I want to talk about not writing press releases. That’s how you get results. It’s a total waste of time.

Writing 45

Writing SEO Report Blogging 45

Beyond PR

JUNE 29, 2016

There is one commonality in business, regardless of your industry or market. Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., According to research released by eMarketer last week , 69.8 And to connect with these communities, you need trust. You must earn it.

Media 75

Media B2C B2B Nonprofit 75

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Less is more. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. The effect of brands helping during the Covid-19 pandemic. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar. Read transcript. Balancing global strategy & local market needs.

Consumer 78

Consumer Measurement Local Data 78