Pitching Television Trends Viral 
PR for Anyone
AUGUST 17, 2021
It’s a huge demographic so it’s important to pay attention to what is trending on TikTok. If it’s trending on TikTok, it’s probably trending everywhere else – or it will be soon. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that.
Cision
AUGUST 15, 2017
” In magazines in the signature line and on television next to the anchor name, you’ll often find their Twitter handle. Many television programs (even national media) have even started using Facebook Live while they are on-air to attract an online audience. I started tweaking my pitch to include my social media numbers.
PR for Anyone
SEPTEMBER 1, 2022
Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? But what’s trending in the news? What’s trending, seasonality. So listen to what’s happening online and use that to pitch your stories. See my story in the video about Steve and what he did.
PR for Anyone
MAY 4, 2022
I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.
PR for Anyone
OCTOBER 7, 2021
What is trending online? When you can pitch yourself as an expert on a topic that is trending online. The media is regularly covering trends that are going viral on that platform. You could even add that in your pitch when you send it in that “Hey, this is buzzing online. We pitch the media.
Burrelles Fresh Ideas
OCTOBER 31, 2023
Newsjacking involves interjecting your perspectives and viewpoints into unfolding news storylines, effectively hitching a ride on current trending news subjects to garner attention and visibility for your brand. Creating content related to trending topics can increase your website’s search ranking and drive more organic traffic.
Cision
MAY 11, 2016
If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful.
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