Landis PR
AUGUST 22, 2022
It’s what drives good storytelling. This applies equally to a product launch, leadership announcement or any news moment at the company. Why do you have this pitch idea? But there’s another important role that “why” has to play. Photo courtesy of Pexels. Why stage a media event? Why issue a press release?
ImPRessions - Crenshaw Communications
MAY 1, 2019
Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. For more on classic storytelling motifs and how they translate to winning PR campaigns, check out this post.
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Prohibition
AUGUST 29, 2023
When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions. Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it.
ImPRessions - Crenshaw Communications
JANUARY 3, 2019
It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. If a company’s media pitches, blog posts, and press releases read like the accomplishments section of a resume, they are probably just as fun to read — meaning, not at all.
ImPRessions - Crenshaw Communications
JANUARY 26, 2016
Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.
OnePitch
APRIL 14, 2022
Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),
ImPRessions - Crenshaw Communications
MAY 31, 2016
Public relations today is largely about storytelling. It helps to gain a fair hearing for your pitch, and even a negative response can offer insight on how to make a weak pitch better. Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches.
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