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How to best prepare for going on the record

Axia PR

Make sure your spokesperson is armed with these media training tips before they take on the mic. Even the most seasoned spokesperson is constantly learning how to approach the media landscape to avoid saying the wrong thing and going viral. Going on the record with a reporter can be intimidating.

How To 71
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The Sexy Allure Of Crisis Management Is Presenting Risk To Organizations

Melissa Agnes

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. For example, while I’m certified to provide media training services to clients, I choose not to. I’ve built my career this way.

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Media Interview Skills: Why Silence Is Not Always Golden

Polaris

A video of the comic’s performance went viral, the media piled on. Brad Phillips of Mr. Media Training noted that Cosby’s mishandling of the interview resulted in even more media and social media coverage about the sexual assault allegations. Media Training'

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TikTok Trends

PR for Anyone

I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. Even if you aren’t active on TikTok, you can still pay attention to what’s going on there and what’s trending.

Trends 246
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Think Before You Share Content

The Proactive Report

” The video was shared by his friends and of course, it found its way onto social media and then went viral. PR Takeaways: Hold social media training sessions with all employees, including execs. Put a social media policy in place and do workshops to highlight the perils of posting controversial content.

Training 148
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PR Takeaways From The Eclipse

ImPRessions - Crenshaw Communications

This is where some targeted media training right before interviews is highly recommended. Make social media job #1. The viral videos! Very visual and social events like a solar eclipse beg to be shared on social media. neglected to mention the mattress company sponsoring the tour.

Hotels 200
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Pitching News Today

PR for Anyone

Check out social media and what people are talking about. Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did.

Pitching 130