Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> Give our services a try.

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Also, see these related posts.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Bad Pitch Blog

SEPTEMBER 24, 2007

2) How a Simple, Powerful and Persistent Message to the Media Gained Client, Alsbridge, Coverage in "The Wall Street Journal", "BusinessWeek, "CIO Magazine" and Many Others Alan Weinkrantz PR Web Log Alan’s follow-up notes on achieving national business coverage. He''s also competing for longest post title in the world.

Trade Shows 40

Trade Shows Pitching Local Web 40

Bianchi Biz Blog

JUNE 19, 2023

I’m proud of the work our team at Transport Topics has done in trade show coverage. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. It’s an instance of history not repeating itself, but definitely rhyming. A space to watch, for sure.

Transportation 93

Transportation Meeting Media Newspapers 93

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study 98

Case Study B2B Study Marketing 98

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? Tools like Critical Mention can help you show what your public relations endeavors resulted in.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Sword and the Script

NOVEMBER 22, 2016

Media relations and influencer relations are hard won and you want as many people as possible in your target market have a chance to read it. Media organizations – as noted above – this is a community interested in news. I tend to be skeptical about the veracity of social media analytics the platforms provide.

B2B 60

B2B Facebook Marketing Social Media 60