PRSay

JUNE 26, 2019

” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” Because you don’t want your spokesperson referring to their talking points as “Gutenberg Bible stuff,” you need to keep them short and simple. But if someone else did?

Interviews 144

Interviews Media Study Course 144

PRSay

APRIL 2, 2020

That quote from Mr. Rogers has gained new relevance in reference to health care workers who are on the front lines of the COVID-19 crisis. Communicators can also be the “helpers” to the media right now. “When I was a boy and I would see scary things in the news, my mother would say to me: ‘Look for the helpers.

Skype 206

Skype How To Crisis Pitching 206

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Will it likely be friendly or combative?

Media Training 180

Media Training Training Interviews Media 180

Reputation Us

JANUARY 13, 2016

LTPR refers to this as a 360 o Communications Audit. Step #4: Provide media training for your key personnel. The slightest hint of misconduct can lead to local and, in severe incidents, even national media exposure. Whether questioned by the local gazette or CNN, the principles of handling media effectively are the same.

Communications 60

Communications Crisis Reputation Local 60

PRSay

JUNE 26, 2019

” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” Because you don’t want your spokesperson referring to their talking points as “Gutenberg Bible stuff,” you need to keep them short and simple. But if someone else did?

Interviews 60

Interviews Media Study Course 60

Communications Conversations

NOVEMBER 11, 2022

Think about your media relations work–isn’t the idea to build a relationship that helps both the journalist AND you/your client? Over 13 years as an independent consultant I’ve learned that people usually won’t refer me after just one meeting. Then that person may hire me or refer me.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Prohibition

JULY 19, 2018

Social media promotion and responses to negative comments online. Influencer relations. Media training. As with any profession, there are tools that businesses can use to help streamline the process of managing a busy PR team or press office as many refer to it. Influencer relations – take a look at Influence.

Publicity 48

Publicity Advertising Advertising Tools 48

Marketwired

FEBRUARY 16, 2016

Include customers: If you can include a quote from a customer or offer a customer to use as a reference, he or she can sing your praises, and again, strengthen the story. Martin Waxman conducts social media training sessions and workshops, is a social media, digital and communications strategist and co-founder of three PR agencies.

Creativity 100

Creativity Pitching Writing Conference 100