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From Traditional Banking to Fintech: The PR Transition

5W PR

Transparency is key Clearly communicate robust cybersecurity measures and data privacy policies. Showcase sponsorships of local events, financial literacy programs, and support for small businesses. Banks can leverage their long history and established regulatory compliance to position themselves as bastions of security.

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7 Social Media Trends that came into play in January 2021

Prohibition

Facebook overhauls its privacy setting. For the first time ever, YouTube Studio analytics have added a metric that allows users to measure how well their video has performed during the first 24 hours after upload. Apple iOS 14 privacy features may impact ad targeting on Instagram. Twitter acquired newsletter platform Revue.

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What Advertisers Need To Know About Apple’s iOS 14 Update

Konnect Agency

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. Facebook’s Response: Facebook has been outspoken about their belief that this decision would hurt small businesses.

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10 Tips for Using Facebook Live to Build an Audience

The Proactive Report

If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. privacy setting to Only Me. Measure your effectiveness: Decide what the goal of your Facebook Live campaign is and track those metrics. Live video streaming is all the rage.

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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Business and society Building better business - as organisations rebuild and reinvent they’ll look beyond focus on people and planet in addition to financial return.

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

I welcomed that challenge as an opportunity to implement a stack of technology that enabled us to determine what our current audience and awareness really is, and measure that over time to show the effectiveness of our communications. 3) Data privacy seems to be a marquee issue for the association.