Marketing, Print, Social Media and Trade Shows

Marketing

Social Media

Trade Shows

The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B

B2B Marketing Measurement Social Media

Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

FEBRUARY 22, 2023

You can use both traditional offline PR methods as well as online marketing. A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.

Strategy

Strategy Product Launch Brand Branding

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Trending Sources

Ronn Torossian

The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media

Media Advertising Advertising Print

Post Launch Marketing Strategy

5W PR

DECEMBER 18, 2019

You can use both traditional offline PR methods as well as online marketing. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Live events can include many different possibilities, from the conventional to more outrageous guerrilla marketing tactics or Stunts.

Strategy

Strategy Marketing Trade Shows Video

6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

SEPTEMBER 10, 2019

This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations.

Survey

Survey B2B Marketing Trade Shows

The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Wait, what is earned media? Unpaid search engine traffic.

Media

Media Nonprofit Pitching Analytics

How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. If your site has a section dedicated to events, be sure to add all of your upcoming trade shows to the calendar.

Trade Shows

Trade Shows Marketing How To Real Estate

Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. As I say in the introduction above, marketing doesn’t work in isolation.

B2B

B2B Report Marketing Survey

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications

Communications Crisis Internal International

10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. Remember Vine? The story blew up, of course.

Airlines

Airlines Exercises Fashion Print

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. He’s been an independent consultant since 2006 and helps B2B companies with online marketing.

Marketing

Marketing B2B Print Technology

12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

JANUARY 9, 2018

To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. In the fray that is the day in the life of marketing, we sometimes forget to share with the very people in the trenches with us. 4) Share the content on social media (organic).

Media

Media B2B Groups Conference

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing

Marketing Content Marketing Pinterest LinkedIn

Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

JUNE 21, 2016

It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. All markets are not created equal. You may reside in a market with low price points for your services. Be strategic when expanding your service area by focusing on a single market or industry. Inbound marketing.

Local

Local How To Skype Trade Shows

What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Lesson #1 - Embrace The Mass Intimacy of Social Media.

Social Media

Social Media Marketing Media YouTube

Public Relations Today

The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

Trending Sources

The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Post Launch Marketing Strategy

6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

The Evolution of Earned Media: Navigating Change

How to Promote Your Online Press Kit with Multichannel Marketing

Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

10 Do’s And Don’ts For Better PR Ideas

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

Beyond Your Borders: How to Work with Non-Local Clients

What Taylor Swift Can Teach You About Social Media Marketing

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