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Why Small Businesses Need a Media Database

Cision

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. The post Why Small Businesses Need a Media Database appeared first on Cision.

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What makes a media story relevant?

PR for Anyone

That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. The editors can’t know what will happen with the virus four months from now so they need to continue with their planned themes and the overall category of the magazine (i.e.

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Pitch Ideas

PR for Anyone

You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars. Hard to think that far ahead.

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5 Essentials of an Effective Content Marketing Strategy

Polaris

In 1891, August Oetker sold baking powder with recipes printed on the back. Four years later, John Deere launched The Furrow , a magazine providing information to farmers on how to become more profitable. And if you work for a start-up or a small business, the business case will help you stay on track—and committed to the effort.

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8 Tips on Creating an Online Press Release for Small Businesses

PR Fuel

Are you a small business, organization, or individual seeking to boost your visibility and credibility? According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview.

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Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

Everyone I know wonders whether these papers (and a whole host of magazines) firing just about anyone who’s not a star will affect our little PR industry. Print outlets have been dying, okay let''s call it changing, for a while. Like all news junkies, when I find a Fortune magazine, I read it. They''re asking: 1.

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The Top 50 Social Media Influencers on Twitter

Cision

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Mark Fidelman (@markfidelman) August 20, 2015. Robert Fine – @bobfine.