Local Retail Social Media Storytelling 
ImPRessions - Crenshaw Communications
MAY 18, 2018
When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.
MaccaPR
JULY 24, 2019
Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female.
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ImPRessions - Crenshaw Communications
JUNE 7, 2017
This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Goliath myth.
Waxing UnLyrical
JULY 18, 2019
While influencers may have a strong reach or following, their authentic use of storytelling allows them to meet the needs of a specific audience, and it is through our engagement and activation that we are able to find influencers who best fit our values. manual social media searching, local news, niche publications, community events, etc.,
Cision
FEBRUARY 3, 2017
According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. It is no longer credible for a company to say one thing and perform another, when so many design, social media and digital marketing resources exist to optimize results.
Stephen Waddington
MAY 16, 2019
Her role ranges from drafting reactive statements to working on campaigns for press and social media. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. Radu described how he’d needed to get to grips with a wide range of tools and social media.
5W PR
JANUARY 8, 2019
Social media stickiness will be built into these on-site attractions, and once back at home with their samples in tow, attendees will discover more through online buzz and targeted social content. Pop-up shops can include a media day with exclusive content prior to opening to the public.
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