article thumbnail

Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

The target audience for the cannabis industry is diverse and can include medical users, recreational users, distributors, wholesalers, and retailers Knowing key demographic information like the age, interests, gender, preferences, and lifestyle of your target audience is pivotal to your brand strategy.

article thumbnail

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The power of ideas and proper communication is one that cannot and will not be underestimated. Search dominates.

SEO 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

article thumbnail

In Marketing, Always Show Your Human Side

The Stalwart Blog

That’s true as much for the local coffee shop as it is for online retailers like Zappos. All of your marketing initiatives — be it social media, email, PR, advertising, SEO and the like — must showcase your human side on some level and show how your core values align with your company.

article thumbnail

What Is the Purpose of a Press Release? Plus, How to Pick the Best Press Release Distribution

PR Fuel

This enhances your SEO or search engine optimization. On the other hand, a new mustard product should be announced to consumer, retail, and food outlets. Reporters always like to run “local kid does well” stories. Some media will write a story inspired by your release. Others may run it verbatim!

How To 98
article thumbnail

20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. MozCon is geared for SEOs (i.e. MozCon is geared for SEOs (i.e. Feel like you’re drowning in a sea of search results?

article thumbnail

Should You Bother With Press Releases? Plus, How to Pick the Best Press Release Distribution

PR Fuel

This enhances your SEO or search engine optimization. On the other hand, a new mustard product should be announced to consumer, retail, and food outlets. Reporters always like to run “local kid does well” stories. Some media will write a story inspired by your release. Others may run it verbatim!

How To 52