Local Pitching Print Small Business 
Cision
NOVEMBER 28, 2017
First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. — can be daunting to research for just one contact.
ImPRessions - Crenshaw Communications
OCTOBER 16, 2017
Weather may sound boring, but it’s actually a rich story idea with high local relevance. For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. Some of the best pitches tie a client product or service to pop culture coverage. Strategize for Thanksgiving shopping stories now.
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ImPRessions - Crenshaw Communications
JANUARY 26, 2016
With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Here are some PR lessons we gleaned from some of our favorite Instagrammers. When possible, mix media.
Solo PR Pro
FEBRUARY 1, 2022
He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I
PR Fuel
JULY 24, 2018
Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. What is the “theme” of your business story?
Stephen Waddington
SEPTEMBER 18, 2020
The fourth book, Celebrating BAME Talent is published today in digital and print formats. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Seriously.
Burrelles Fresh Ideas
JUNE 13, 2023
That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank. Conclusion Small businesses can achieve remarkable PR results without spending a fortune on advertising or public relations agencies.
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