Onclusive
AUGUST 3, 2021
The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*
Onclusive
AUGUST 10, 2021
Welcome back to our blog series about earned media strategy and measurement! For example, a product launch article could be rewritten from the customer perspective. Another effective strategy is localizing your content. Elizabeth Barrett. VP Research, Gartner.
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Prohibition
AUGUST 22, 2023
Hosting events such as product launches, fashion shows, or workshops can generate buzz and attract a larger audience to your store. PR can help spread the word about these events and promotions through press releases, social media and collaborations with local influencers.
Critical Mention
JULY 15, 2020
The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customers filter contacts by location, topic data, job title and other characteristics.
Prohibition
AUGUST 29, 2023
Measure success : Set metrics to measure the success of your food PR campaign. By following these steps and creating a comprehensive food PR plan, you can maximise the impact of your launch and increase the chances of success. This can include collaborations with local farms, beverage companies, or dessert makers.
PR Fuel
JANUARY 24, 2022
Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Under the SMART method, determine the desired outcome, metrics for measuring success, and the achievability of the campaign. Use press releases to spread awareness for a product launch or an important business milestone.
ImPRessions - Crenshaw Communications
FEBRUARY 17, 2017
This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.
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