Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.

Brand 370

Brand Branding Media Measurement 370

Prohibition

AUGUST 29, 2023

When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions. Measure success : Set metrics to measure the success of your food PR campaign.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Prohibition

JULY 7, 2023

PR plays a crucial role in shaping the image and reputation of food businesses, helping them stand out in a crowded market. Reputation management for a food company : A food PR agency was brought in to manage a crisis situation for a food company that faced negative publicity due to a product recall.

Agency 62

Agency Case Study How To Crisis 62

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Under the SMART method, determine the desired outcome, metrics for measuring success, and the achievability of the campaign.

Creativity 101

Creativity Data Measurement Product Launch 101

ImPRessions - Crenshaw Communications

MARCH 21, 2017

There are other important measures to employ at the first signs of negative press as well. We look to prepare CEOs and others at the outset of an engagement, well before a new product launch or other announcement that could possibly result in less-than-positive press. Have the right spokesperson in place.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. Local news and indy journalism more trusted. “I Marketing turns to creative to stand out from the clutter .

Marketing 196

Marketing Content Marketing Data Social Media 196

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. If the agency doesn’t have a way to measure the success of its PR efforts, it’s hard to know if you’re getting a good return on your investment. Poor online reputation. Global vs local. Single PR project.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52