Local Marketing Media Training Small Business 
Cision
SEPTEMBER 1, 2015
In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? We can’t get into a devastated area until it’s safe to do so, and we need the support of the local government before we can enter an area.”. They’re Too Focused on Internal Structure.
Cision
SEPTEMBER 1, 2015
This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.
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PR for Anyone
SEPTEMBER 16, 2022
National Women’s Small Business Month. what you can pitch your local media for the month of October. National Stamp Collecting Month. National Sudden Cardiac Arrest Awareness Month – October. National Toilet Tank Repair Month. National Window Covering Safety Month. National Work and Family Month. Pear and Pineapple Month.
PR for Anyone
MARCH 30, 2022
Advertising is something that we pay for and it’s us telling the world how great we are and advertising has a place in our marketing package that we do. So that’s why they call it earned media. So, advertising versus publicity…which one do you think is worth more? It’s actually publicity. But publicity is so great.
PR for Anyone
SEPTEMBER 1, 2021
And then, on the local level, I want you to think about what’s happening in September. Remember it’s super competitive too for the national publications so you really need to have a niche, a unique selling proposition, something that makes you different from everybody else who’s pitching. It’s back to school.
PR for Anyone
SEPTEMBER 15, 2021
How is your business related to weather, topics, holidays in September. Remember, these are for local media and national television. By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. What to Pitch When. Anyone can get publicity!
PR for Anyone
AUGUST 11, 2021
Should you pitch the exact same story to the same or to different media outlets at the same time? Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. This week I want to answer a question that I get asked all the time. The answer is, “No.”
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