PR for Anyone

OCTOBER 13, 2022

By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. They run great businesses.

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PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Every guest talked about how in today’s marketing efforts, story has become invaluable. People want to work with people so they need to get to know you.

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PR for Anyone

MAY 26, 2022

So, just landing in the media will not instantly generate sales. But it really is you taking that and fostering it and making it part of your bigger marketing plan, and showing people that you are this regular person in the media and that you are the authority and the expert because the media is using you.

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PR for Anyone

MARCH 30, 2022

Advertising is something that we pay for and it’s us telling the world how great we are and advertising has a place in our marketing package that we do. So that’s why they call it earned media. So, advertising versus publicity…which one do you think is worth more? It’s actually publicity. But publicity is so great.

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PR for Anyone

DECEMBER 8, 2022

Digital marketers could talk about how this could impact a business’ lead generation, and brick-and-mortar stores could talk about how they might lose customers as people opt out and forget about their store. The right to opt out of profiling based upon personal data.

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PR for Anyone

MAY 26, 2022

And if you followed me for any time, you know I’m a huge proponent of the podcast because in a podcast, you can hone in on your ideal target market. So many of my clients are like, “Oh, I want to be on the Today Show, Good Morning America, CNN, Fox News,” these big, huge national outlets. Who is your ideal client?

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PR for Anyone

MAY 18, 2022

By having all of that out there, you make it so much easier for the media to say “Yes!” Your marketing assistant can do it. You are the expert and you’re media ready. And you don’t need to hire an expensive PR firm. If you get all of your pieces in place, you can do it yourself.

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PR for Anyone

APRIL 26, 2022

First and foremost, if you are a marketing or social media person, what does that mean? So, what is the big news this week? Elon Musk is buying Twitter and there are so many stories that we can trickle out of that newsjacking that we talk about all the time. Twitter has kind of fizzled a little bit.

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PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! The hook is the most important aspect of all of your marketing. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Step 1 – The Hook.

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PR for Anyone

JULY 22, 2021

Addressing and solving what pains people is #1 in marketing. But if you want to position yourself as an industry expert, you do that by. overcoming the challenges that are faced in your industry. It’s about value you provide an audience who wants to learn something about your industry or what you do. You want to pitch around that.

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PR for Anyone

JUNE 30, 2021

This is a huge month to be pitching the media. A month that we they’ve done a really good job of marketing that. Anybody related to taxes, accounting, wealth management, insurance, anything at all. Of course it is Breast Cancer Awareness Month.

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PR for Anyone

AUGUST 17, 2021

Like it or not, TikTok is here to stay. They have over 1 billion users and most are between the ages of 13 and 60. It’s a huge demographic so it’s important to pay attention to what is trending on TikTok. Whether you are on it or not, it’s a great place to see what people are talking about.

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PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s s dicey question. They can be valuable IF you find the right one.

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PR for Anyone

SEPTEMBER 8, 2021

They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. If been doing this a long time and one of the biggest things I hear is that people are afraid of journalists.

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PR for Anyone

AUGUST 11, 2021

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. You’ve finally done it. ” The answer is no.

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Mindful Marketing

FEBRUARY 15, 2017

You’re on your way to becoming a bonafide business. But don’t let that enthusiasm derail what you need to focus on first and foremost: marketing and sales. Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? That depends.

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PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

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PR for Anyone

SEPTEMBER 8, 2022

You’ve landed in the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I hear from people who were on TV and they’re excited and they want it to live on forever.

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Media YouTube Video Interviews 130

PR for Anyone

SEPTEMBER 1, 2022

The majority of my clients are established in their business. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. They’ve built a product, service or brand and now they are ready to be known.

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PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here.

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PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make.

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PR for Anyone

AUGUST 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity?

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PR for Anyone

JULY 28, 2022

Watch this week’s PR Tip here: How do you your story to multiple media outlets? Many people feel they have one story and that one story might not fit in every media outlet. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

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PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. This week I’m going to talk about publicity and marketing. We put out tons and tons of great content to help you land in the media. So subscribe to the channel and now I will tell you about publicity and marketing.

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PR for Anyone

JUNE 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively.

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PR for Anyone

JUNE 10, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales. The system works! It’s time for you to start implementing.

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Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. From giant global leaders, such as Coca-Cola , to smart start-ups looking to disrupt a new market, like Brewdog , PR can make the difference between getting noticed by your customers and falling by the wayside.

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PR for Anyone

MARCH 23, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. When I first started handling my own PR, I did it all wrong. What did I know? What I was doing seemed to make sense. I submitted back-to-school ideas in August; gift guide suggestions in November; Mother’s Day in April.

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PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications.

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PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I remember the first time I pitched, I was a nervous wreck!

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Media Pitching Television Interviews 130

PR for Anyone

FEBRUARY 21, 2022

I’m sure by now you’ve heard of Clubhouse, the new, hot social media platform that is strictly audio. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. What a blessing it was to have had that during Covid.

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PR for Anyone

DECEMBER 1, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In today’s post-Covid world, we are still in a hybrid situation where part of the workday is done online so your virtual background is super important.

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PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. It’s an amazing tool to use to grow your brand.

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PR for Anyone

JANUARY 20, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. You got the YES! Now how do you give a great interview? Most importantly is to be prepared. Obviously, you know your topic but it’s important to know what the area of your topic the journalist wants to discuss.

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PR for Anyone

JANUARY 12, 2022

One of the top tips for a media interview I can give you is to be real and authentic. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Don’t try to be someone you’re not. Don’t be flashy or salesy.

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PR for Anyone

OCTOBER 14, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Have you ever considered using public relations as a lead generating tool?

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PR for Anyone

DECEMBER 7, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Yes, you can be a publicist… without being a public relations professional. You just need public relations skills.

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