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The Future of Digital Marketing is Here: AI Tactics for an Omnichannel World

Stern + Associates

Part of the challenge of marketing is that it keeps changing,” explains Lecinski, who designed Google’s global marketing training program. But we also have to think about how to balance the customer experience with privacy, legislation and even different cultural norms.”

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How can we best balance safeguarding confidences and disclosure of information – Pete Scott

Ethical Voices

The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. I had a great leadership team. I go back to technology, data privacy, and AI. I talk about training your ethical mind.

Ethics 79
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Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

Deirdre Breakenridge

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients. Anneliz Hannan ( @AnnelizHannan ).

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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

Internal marketing folks should be researching and vetting PR firms in the early stages of a product or service launch; looking for agencies with similar experience and capabilities; and developing a short list for leadership to meet ahead of important dates in the product life cycle. Unfounded rumors are surfacing about the company. .

Company 136
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What to Do When Your Internal Communications Goes External

PRSay

Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff. Work to eliminate both accidental and intentional leaks.

Internal 156
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The Importance of Staying Current on the Tech Innovations That Affect Our Clients

PRSay

Yes, a device is installed in your car to track your mileage, which gives some people privacy concerns. Whether it’s a new online platform, a wearable technology or a tech-training course your client offers, experience it for yourself. Enter pay-per-mile insurance. When possible, try new technology yourself.

Insurance 143
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US Navy In Crisis PR Mode: A Textbook Example

The Stalwart Blog

Accidents of this magnitude and frequency don’t occur without a systematic breakdown in equipment readiness and training. Here’s where the Public Affairs team and senior leadership shined. Respect for Privacy. If not handled well, the whole story could cascade into an even greater, longer-lasting conundrum for the sea service.