Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Bernadette Adams Davis pretty much always knew she wanted to work in the media industry.

Meeting 97

Meeting Journalism Employee Storytelling 97

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. You began your news career in 1988 and have been an on-air personality since the early 1990s.

Wireless 102

Wireless Storytelling Radio Analysis 102

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 177

Survey Marketing B2B Study 177

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. It’s not uncommon to hear the host, Gordon Deal unabashedly endorse the razor company sponsoring the show. Here’s the link to the program on iTunes.

Radio 60

Radio Content Marketing Marketing Education 60

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

The Institute of Development Studies has published best practice guidelines for inclusive storytelling. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020. The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. In 2017, progressive outlet The New Republic published an op-ed calling thought leadership a hollow product of income inequality in the Western world. Data-driven.

Content Marketing 111

Content Marketing Marketing Media SEO 111