Why 99% of companies should completely forget about brand journalism

Communications Conversations

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? Let’s examine some of the popular theories–and discuss why I believe brand journalism is a non-starter for 99% of the companies in the U.S. Who wants to get their news from a wireless service provider?

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Experts warn that Bluetooth wireless can have connectivity problems and sound quality could suffer, especially when compared against a microphone setup.


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J&J recalls sunscreens over carcinogen concerns, content marketing strategies that work, and Amazon’s response to CPSC lawsuit

PR Daily

Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication Leadership Communications Marketing Media Relations PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing

Stronger PR reporting is hidden in keyword data

PR Daily

It used to be that a splashy media hit in Men’s Journal kept our clients happy for the remainder of a quarter. Let’s say someone is searching for “Best Wireless Headphones.” A look at how you can improve your return on investment by focusing on the right data.

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11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

The ability to touch and feel is a novelty to a generation weaned on wireless.”. Marketing PR blended media crisis communications influence marketing integrated marketing journalism native advertising predictions press releasesby Frank Strong. The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Yet, whatever fatigue you might feel towards predictions, brush it off, because there are a handful of gems.

Snap’s ‘Spectacles’ are now available to everyone

PR Daily

In September, Snap’s chief executive, Evan Spiegel, told The Wall Street Journal: We’re going to take a slow approach to rolling them out. Spectacles sync to your wireless phone and allow you to record 10-30 seconds of video, essentially enabling users to record and share more cool content on the platform. Snapchat’s parent company, Snap, is beefing up buzz by offering “Spectacles” to all.

3 ways to make captivating videos

PR Daily

Instead, invest in decent shotgun and wireless lavalier microphones, and remember that the closer the microphone is to your subject, the better your audio will be. RELATED: Join us at the LinkedIn Headquarters on July 30-31 for our Content Marketing and Brand Journalism Summit. ]. Throughout the world, businesses are embracing video in their PR and marketing strategies—and with good reason.

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Announcing the finalists for the 2015 Media Relations Awards

PR Daily

Verizon Wireless, Verizon Wireless Chicago Destination Store Grand Opening. Raytheon, Raytheon.com’s Brand Journalism. We asked to see your plans, pitches and earned media coverage. You displayed your hard work and imagination again and again in the categories of integrated marketing communications, issue and cause advocacy campaigns, press events/media tours, use of video and many more. Our judges have picked the short lists.

Brand managers celebrate Groundhog Day, Verizon commits $10M to helping small businesses, and JetBlue highlights Black florists

PR Daily

If your reaction is aligned with this tweet from Verizon’s wireless customer service team, you’re not alone: After the way 2020 went, that furry little bugger better give us an early spring. — Verizon Wireless CS (@VZWSupport) February 2, 2021. Wireless users on any carrier can text SMALLBIZ to 20222 to make a one-time donation of $10 to LISC.

Pfizer says third dose protects against Omicron, business travel meets hesitancy, and an alliance forms to combat AI hiring bias

PR Daily

The Wall Street Journal reports : “The FAA plans to use data provided by telecommunications providers to determine which airports within the United States have or will have C-band base stations or other devices that could potentially impact airplane systems,” the agency’s order said.

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3 things to ponder as you grow into your PR career

PR Daily

Storytelling came naturally, and I liked it so much that I doubled down on journalism and communications. Add to that the fact that I’ve been able to build a team of PR and communication rock stars who compete and win against the larger wireless companies. Career success can be nebulous, come in fits and starts, and require plenty of patience. Here are some important reminders for communicators who are impatient for the next step.

Etsy and Facebook remove ‘QAnon’ content, Ruby Tuesday files for bankruptcy, and Hotels.com offers the chance to ‘live under a rock’

PR Daily

Grab this power strip tower that offers wireless charging to have plenty of power for your laptop, smartphone, monitor and more. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Diversity and inclusion External Communications Leadership Communications Marketing Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

Emergency alert used in suspected NY bomber arrest spotlights tech comms

PR Daily

The Federal Communications Commission reserves the Wireless Emergency Alerts system for messages from the president, Amber Alerts and imminent safety threats. The Wall Street Journal reports that the FCC is considering adding links and photos to these messages. Smart phone owners in the New York City area received an emergency blast to their phones at 8 a.m. on Monday. The message read: WANTED: Ahmad Khan Rahami, 28-yr-old male. See media for pic. Call 9–1–1 if seen.

AT&T, Verizon delay 5G over FAA concerns, top places to promote a podcast, and IBM’s IT services becomes Kyndryl

PR Daily

The major wireless trade group, the CTIA, said last week that companies should be able to use C-band 5G “without causing harmful interference to aviation equipment,” Reuters reported.

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media.

Verizon, T-Mobile and Sprint rip AT&T for fake 5G

PR Daily

We won’t take an old phone and just change the software to turn the 4 in the status bar into a 5,” writes Kyle Malady, Verizon’s chief technical officer, in a blog post that was also run as a full-page ad in The New York Times , The Washington Post, The Wall Street Journal , and USA Today. It read, in part: The potential for 5G is awesome, but the potential to over-hype and under-deliver on the 5G promise is a temptation that the wireless industry must resist.

Top IT News Picks of the New York Tech Crowd

Flack's Revenge

Back in the day we used to joke that every startup just wanted to be in the Wall Street Journal. RCR Wireless News. To a lesser extent newspapers like the New York Times and the Wall Street Journal. Someone posted the question “HELP! What are the top sites where you get IT news?” ” on the NY Tech Meetup mailing list last week. This prompted a frenzied exchange of emails. I chimed in, and followed the conversation with great interest.

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5 PR truths in the 'age of unicorns'

PR Daily

Today, it’s smartphones and cloud; the ubiquity of wireless Internet access and cheap Web infrastructure combined with a computer in every pocket. Why would you waste a platform like The Wall Street Journal , The New York Times , TechCrunch or Fortune to talk about expanding your marketing and sales team? Journalism is the story. I’ve seen this movie before: An economic boom helps limited partners become flush with cash.

The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless. PR, marketing, sales and journalism. His first client came in 2002. The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device.

Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign

PR Daily

Verizon is acquiring Blue Jeans Network, The Wall Street Journal reported , to “bolster Verizon’s business group as the carrier rolls out faster 5G networks and pitches new applications of wireless technology to its largest corporate customers.”.

LVMH buys Tiffany as Charles Schwab snaps up TD Ameritrade, Tesla’s smashing PR stunt mishap, and T-Mobile data breach hits 1M

PR Daily

The wireless carrier announced that more than a million prepaid customers’ names, contact information and account details were compromised in a security breach. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

8 data protection tips for PR pros

PR Daily

Hackers have been known to use social engineering to convince wireless providers to redirect text messages to their own phones. Gregory Galant is the cofounder and CEO of Muck Rack, a digital PR and journalism platform. If you work in PR, you probably have a list of responsibilities to prioritize. As you focus on developing messaging and pitching stories to journalists, one item probably ranks pretty low, if it makes your priorities list at all: security.

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Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan


1 is that all journalism is an oversimplification of something — you can’t tell 100 percent of the story. That short-form version of the news hits my viewers’ wireless device at the same time it hits mine. she holds a master’s degree in arts journalism from Syracuse University’s S.I. After waking up early to deliver the news as the morning anchor for cable channel NY1 , Pat Kiernan is waiting on the L train, making his way home to Brooklyn.

How PR pros should put data and tech to work

PR Daily

Despite our efforts to adapt, somehow the speed at which we operate will become even faster: the advent of 5G and WiFi 6 will hasten processing and wireless connection speeds by a magnitude of 3×. Despite many challenges, professional journalism is alive if not exactly thriving.

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Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal. By Seedepth.

AT&T’s $86B plan to buy Time Warner elicits vocal concerns

PR Daily

Politicians on both sides of the aisle and industry insiders have questioned the deal’s merits and whether the merger, which would combine AT&T’s wireless and pay-TV subscribers with Time Warner-owned networks and programmers, would stifle competition. The New York Times reported : At issue is whether AT&T, with over 100 million subscribers across its wireless, broadband and DirecTV offerings, will somehow favor its own customers when it comes to HBO, CNN and Warner Bros.

Huawei fighting security-risk designation with legal moves, public appeals

PR Daily

Huawei’s chief legal officer, Song Liuping, laid out the company’s argument for the motion in an op-ed in The Wall Street Journal that appeared on Monday. Huawei is a leader in 5G technology, and the trade blacklist could also make it difficult to continue rolling out the ultra-fast wireless tech globally. The Chinese tech company says it has been unfairly targeted by U.S. authorities. Top players such as Google have backed away.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

Launching the Wireless ATH-M50xBT Headphones, lotus823 and Audio-Technica. Content Marketing and Brand Journalism. Check out the work that wowed our judges. The digital landscape is constantly changing, and it’s overcrowded with content. It takes an innovative, creative and well-planned approach (and incredibly talented and skilled professionals) to stand out above the noise. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes.