Why 99% of companies should completely forget about brand journalism
NOVEMBER 12, 2014
Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? Let’s examine some of the popular theories–and discuss why I believe brand journalism is a non-starter for 99% of the companies in the U.S. Who wants to get their news from a wireless service provider?