Stronger PR reporting is hidden in keyword data

PR Daily

It used to be that a splashy media hit in Men’s Journal kept our clients happy for the remainder of a quarter. We all realize that reporting on print circulation, unique visitors per month (UVPM), or social following tells a small part of the story.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.


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5 PR truths in the 'age of unicorns'

PR Daily

Today, it’s smartphones and cloud; the ubiquity of wireless Internet access and cheap Web infrastructure combined with a computer in every pocket. In 1998, many reporters were still on weekly reporting schedules, and companies cared about being featured in print more than online. Why would you waste a platform like The Wall Street Journal , The New York Times , TechCrunch or Fortune to talk about expanding your marketing and sales team? Journalism is the story.

The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless. Instead of checking in guests by scanning a printed confirmation or even checking in via a mobile device, they can simply walk up to a monitor that’s capturing their image, processing it algorithmically, and welcome them by name. PR, marketing, sales and journalism. His first client came in 2002.

How PR pros should put data and tech to work

PR Daily

Before the internet, we had only the public library, encyclopedias, print media, radio, and television. In 2018, the Pew Research Center declared that social media outpaced print news as the most frequent source of news for Americans (TV news was most popular).

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Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan


1 is that all journalism is an oversimplification of something — you can’t tell 100 percent of the story. That short-form version of the news hits my viewers’ wireless device at the same time it hits mine. Whether it’s websites, traditional print or broadcast, the industry hasn’t completely gotten comfortable with the fact that the headline is often getting to people another way. she holds a master’s degree in arts journalism from Syracuse University’s S.I.