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Why 99% of companies should completely forget about brand journalism

Communications Conversations

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? You can tell your story directly to customers and circumvent the mainstream media. But you what?

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Stumbling into Tech PR

The Hoffman Agency

That is why communications and media studies fit me perfectly because I could apply my interests to many different avenues; the possibilities were endless. I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. Industry terms such as SaaS, wireless, etc.,

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Stumbling into Tech PR

The Hoffman Agency

That is why communications and media studies fit me perfectly because I could apply my interests to many different avenues; the possibilities were endless. I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. Industry terms such as SaaS, wireless, etc.,

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Top IT News Picks of the New York Tech Crowd

Flack's Revenge

When I ask what people read, and how they get their tech news, I often get shrugs and blank looks (probably because they are getting news from social media , where the original source can be obscured). Back in the day we used to joke that every startup just wanted to be in the Wall Street Journal. RCR Wireless News. Wired News.

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Landis Team’s Thoughts on ChatGPT

Landis PR

Some studies have found that AI can be effective in automating certain tasks, such as content creation and media outreach, and can help PR professionals to better understand the effectiveness of their efforts through data analysis. Landis: What are your impressions of ChatGPT’s impact on social media thus far? Real person?

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Maxim Behar: What will be the television of the future

Maxim Behar

Maxim: What wesee on social media cannot be shown on a screen. Maxim: The interactive element, in my opinion, is absolutely mandatory and essential in any media. They don't go away because they have bad journalism, but because they don't have ads. A click to a social media site could not be rigged, could not be manipulated.

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Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

How have mobile devices, social media and an on-the-go audience with 24/7 access to information changed the newsroom? 1 is that all journalism is an oversimplification of something — you can’t tell 100 percent of the story. That short-form version of the news hits my viewers’ wireless device at the same time it hits mine.