Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait.

Government 103

Government Education Print Ethics 103

Mindful Marketing

SEPTEMBER 11, 2015

We like to say that we can handle any type of communications need a client has, ranging from overall strategy, to message development, public relations, thought leadership, internal communications, social media programs and content development. Everything from the deeply technical to those focused on selling to consumers.

Marketing 50

Marketing Wireless Software Journalism 50

Prohibition

JANUARY 14, 2022

Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. The organisation’s leadership should inform the spokesperson immediately so they can adjust their message accordingly.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Ethical Voices

JANUARY 22, 2024

I’ve been in the public relations business for a little over 30 years now in both corporate and agency backgrounds, a partner in a PR firm for 13 years, and an executive with Advent Health, a large, not-for-profit healthcare system. Influence is leadership. Listen to the full interview, with bonus content, here.

Ethics 77

Ethics How To Training Employee 77

ZudePR

MARCH 22, 2018

This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 Putting in place systems to battle these negative thoughts is the only thing you can do. As this article went to press a new post popped into my inbox.

Writing 83

Writing Google Blogging Exercises 83

PRSay

JULY 31, 2019

I’m old-school and so, I look at my own newspaper, The Washington Post , The Wall Street Journal , The New York Times. Do research, have time, and don’t do a 45-minute interview and run out. It’s kind of slowing the system down as much as possible, and in the internet environment that’s virtually impossible, but you can try.

Journalism 121

Journalism Conference Internal International 121

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The leadership and vision provided by early public relations professionals was squandered. Mobile broadband services such as WAP, 3G and 4G followed.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively. Journalistic. I’m not alone either.

Content Marketing 85

Content Marketing Marketing Media SEO 85