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Best Practices in Global Comms: A Conversation With PRCAI CEO Deeptie Sethi

PRSay

We are seeing more brands and the new start-up ecosystem wanting to understand the value of communication as they build programs to raise their reputation and intensify their storytelling efforts. Can you describe an example where local practice and the need for nuance might trump how things are done globally or across the subcontinent?

Local 133
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Discovered by Porsche: the Art of Storytelling

Presspage

Furthermore, Porsche's core values, including exclusivity, entrepreneurship, design, and performance, serve as the foundation for their storytelling approach. You need to be willing to explore, in the spirit of founder Ferry Porsche: “I couldn’t find the sports car of my dreams, so I built it myself.”.

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Making the move from journalism to public relations

Stephen Waddington

Journalists score high in hard skills such as news, content generation, storytelling and media relations; and soft skills such as empathy, presentation and network. In my experience as an employer, journalists have to work hard to learn client management and internal engagement skills. There are lots of transferable skills.

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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. People enjoy activities such as swimming, sunbathing, water sports, and beachside relaxation. According to AAA data , Europe and Canada are the most popular international destinations.

Travel 40
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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150
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Getting hired and getting ahead in PR

Stephen Waddington

He started his career as an intern at Generator helping promote bands, and organising gigs and festivals in the region. I persuaded Super Cat PR to open in Newcastle to tap the growing local music scene,” said Matty. Storytelling, and a strong backstory helps engage music fans. W North is hiring talent from local universities.

Local 60
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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119