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How to use owned media

Stephen Waddington

Offline examples include posters, leaflet and printed brochures. The distribution of printed content is limited to physical relationships while the audience for an owned digital property will be limited. It’s dependable because it’s completely within the control of an organisation to produce and publish or broadcast.

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8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

Lastly, promote your content through social media and reputable platforms to increase its reach and visibility, ultimately driving organic traffic and search engine rankings.” — Abhishek Shah, Founder, Testlify Create high-quality, engaging content Search engines prioritize high-quality, informative, and engaging content.

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PRSA PR Pros of the Year Helped Elevate the COVID-19 Work of the Johns Hopkins Bloomberg School of Public Health

PRSay

A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. During the height of the pandemic, this daily report often had at least 25–40 entries, consisting of print, online and broadcast mentions. As the No.

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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

Most organisations use more elements like online videos, infographics and instant photos in their messaging. Bots are mainly seen as a threat for public debates and organisational reputation alike. 4 Channel shift from print to social exaggerated. . #1 Visualisation in communication. But only 4.6% 3 Shift to social.

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What Are Quality Links and How to Build Them

Buzzstream

Could you see this content in a printed magazine, encyclopedia, or book? Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket. The best type of link to help SEO and ranking is a high-quality, dofollow link from a reputable, relevant site within your industry.

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Does Direct Mail Really Work for Millennials?

Critical Mention

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. This seems like a paradox: if they have a reputation of being glued to their phones, why are they ignoring online ads?

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Effect of thought leadership on reputation and sales. A study by Backlinko examining 912 million blog posts found that “list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”. Source: Fend Off Reactionary Cuts ). List posts earn more shares. Survey says put datelines on your blog.

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