Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Radio, television and streaming are also holding up or growing.

Crisis 151

Crisis Government Energy Community 151

Journalistics

MAY 26, 2015

Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Local television is seeing an uptick in viewership, particularly around the evening news.

Newspapers 71

Newspapers Mobile Media Facebook 71

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Journalistics

MAY 26, 2015

Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Local television is seeing an uptick in viewership, particularly around the evening news.

Mobile 40

Mobile Media Newspapers Local 40

PRSay

SEPTEMBER 26, 2016

Emotions come naturally though and you really can’t tell someone how to feel.”. In Sunday’s press conference held by the Miami Marlins shortly after the news broke about Fernandez, several from their organization spoke to the media with the entire team in attendance standing behind them to show their respect.

Sports 60

Sports Conference Social Media Crisis 60

PR Conversations

OCTOBER 27, 2023

Historically, whenever a new medium is invented people use it in the same way that they used the existing media. So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures.

Reputation 52

Reputation Social Media Internal International 52

PR for Anyone

APRIL 6, 2022

What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search.

Pitching 130

Pitching Television Media Real Estate 130

Cision

JUNE 22, 2017

Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. “There is a lot of creativity and value to be had in media tours. Your Pitch Team.

Media 120

Media Television Pharmaceuticals Radio 120

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. And, in case you haven’t noticed, she’s been everywhere recently promoting her new series of online courses teaching you how to get YOUR client on TV. How have you built that reputation?

Local 94

Local Course Community Interviews 94

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises.

Media Training 180

Media Training Training Interviews Media 180

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. You can utilize the crew during breaks to capture additional footage and/or soundbites to be used for social media, client websites and other channels.

Strategy 40

Strategy Media Radio How To 40

Beyond PR

JUNE 22, 2017

Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts.

Publicity 71

Publicity Real Estate Nonprofit Television 71

Beyond PR

AUGUST 23, 2016

“Earned media helps a brand create buzz and generate conversations, often via a credible third-party. If you’re new to the world of holiday-themed SMTs, Stephanie breaks down the how, who, what, where and when to use a satellite media tour in your holiday communications strategy.

Marketing 40

Marketing Media Radio Local 40