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How To Spot The Story: A PR Primer

ImPRessions - Crenshaw Communications

We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. We work hard to recruit the best.”

How To 310
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For brands sharing “We stand with Ukraine” messages on social, execution matters

Communications Conversations

For the last week-plus, many companies have come out with messages of support of the Ukraine, as Russia continues to invade the country. Companies are clearly putting a lot of time, thought and effort into the language of these social media posts. Thomas), one thing has occurred to me: execution matters. Back to execution.

Brand 173
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The Risks of Brand Stances on Political Issues

PRSay

Just a few months ago, companies could stay above the political fray. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue. Now, that is no longer true.

Brand 145
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Recognizing 'Kid Concerns'

Mindful Marketing

Of course, they pale in comparison to adult anxieties, like deciding who to marry or how to make the next mortgage payment. Paying more to fill our gas tanks is nothing next to the calamities those in Ukraine are enduring. Those percentages may seem small, but for companies with sales of $23.3 With a population of 145.9

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UPS, Unions, and Ukraine: What we learned from the top brand stories of 2022

NewsWhip

If there’s one takeaway from this year it’s that Elon Musk drives headlines, with his two most high-profile companies Twitter and Tesla comfortably at the top of the charts in terms of public interest — each having more than double the level of engagement of even the other most engaging brands. Twitter dominated attention.

Brand 78
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Francis, who always did the hard things easily.

Maxim Behar

But what Francis was most interested in, was really the world of PR business and how it could be brought together to speak with one voice and stand up for its values. We worked together for almost 15 years and found complete synchrony in our opinions and aims, and the ways to make them happen. Hey Maxim, wait, wait.

Ethics 98
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3D Avatars Launched by Instagram and other social media trends

Prohibition

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. This highlights how simple trends that make people think and cause a bit of a debate resonate well.