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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Matt Holt Books recently published the book’s 5th edition. million in 1974 to 24.3

Handbook 191
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Ditch the Land Rover shots: PR advice to Prince Edward and Sophie before Caribbean tour

Mark My Words

Like somehow they were taking references from The Crown rather than the modern handbook of how to look contemporary and future-thinking and not being anachronistic,” he added. “If The Land Rover shots of the couple “looked straight out of the 1950s.

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Solar Panel Maintenance and Cleaning: What You Need to Know

Axia PR

To make sure you enjoy the full benefits of your solar panels for many years to come, find out how to keep them working in top condition. Before you start, check the manufacturer’s handbook for any special cleaning recommendations. Why do solar panels need cleaning and maintenance?

Energy 91
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Fire The Client (Or, The Kiss-Off On My List)

Bad Pitch Blog

While getting rid of business is not in the handbook on How to Make Money During Tough Times , calling up your worst client and saying, “Go,” might just be the best thing that has ever happened to you.?? Ask the local divorce lawyer: Without trust, there IS no relationship. ?? And you can''t fix this.

Handbook 102
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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

How to make sure your employees understand how you value ethics. I was the managing editor of the local business journal here in Nashville before joining a local PR firm. How do you push back when somebody says that “If our involvement is disclosed, people are going to discount the work with the coalition.”?

Ethics 91
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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

I like the concept of salutogenesis developed by Aaron Antonovsky where there is a focus on how people view a stressful situation (termed sense of coherence) and the resources they are able to deploy towards maintaining mental health (termed generalized resistance resources GRRs).

Crisis 63
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How to Get On in New Communications: Be Nice

ZudePR

“Even if I tell people how to do stuff it doesn’t equate to my experience and expertise. For me, as a local government employee, there are clear political boundaries. He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. . ” #8: Adam Connell (Derby, UK).