Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. Be Emotive.

Storytelling 146

Storytelling Data B2C B2B 146

Stephen Waddington

APRIL 18, 2020

Was it really only three years ago that Professor Robert Kelly, an associate professor in political science at Pusan National University, became an internet sensation when his children walked into his study during a live BBC news interview? This week we’ve been thinking about the future of print media. Please come and join us.

Media 83

Media Crisis YouTube Television 83

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. I thought it would be great to get Drew Neisser’s views. He’s an impressive guy. What comes after social media?

Social Media 149

Social Media Marketing Media B2B 149

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Interview notes are useful content. Here are two such ways: 1.

Media Relations 60

Media Relations Media Interviews Pitching 60

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. Sarah Evans. prsarahevans. Steve Farnsworth.

Twitter 77

Twitter Radio Social Media Print 77

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine.

Engineering 77

Engineering Automotive Agriculture Media 77

Sword and the Script

OCTOBER 15, 2016

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. Until… I’m not sure if the web revived David Ogilvy, or if it merely gave his many admirers another shot at conveying his wisdom in a digital format.

Advertising 60

Advertising Advertising Print Interviews 60

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. What we do 5.

Government 103

Government Education Print Ethics 103

Stuart Bruce

SEPTEMBER 30, 2014

That includes face-to-face, print, radio, TV and today online including Twitter. If they can be trusted to do any sort of media interview then they can use Twitter effectively – with the right advice, training, mentoring and support. A core competency of a good CEO is the ability to communicate effectively.

Social Media 150

Social Media Twitter Radio Sports 150

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. Most media organizations are repurposing content for their web channels so if you have strong video, you’re covering two channels with one. Lead media release. Have an awesome video.

Media 120

Media Television Video Print 120

Solo PR Pro

JULY 14, 2015

Never assume – just because a client knows the key messages backwards and forwards – that they understand the dynamic of an interview. Explanations and instructions on taking charge and guiding the interview, including bridging statements and transitions. Step-by-step directions for before, during and after the interview.

Media Training 40

Media Training Training Handbook How To 40

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. Larry is my guest in this latest interview in the Off Script series.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

JANUARY 31, 2023

Johnny Vance , who leads partnerships for Meltwater, said the combination of Blackbird technology and Meltwater’s data will allow “customers to better manage their brand risk by understanding the key narratives that are having the biggest impact on the conversation surrounding their company in the news and across the entire social web.”

Software 78

Software Case Study Technology Tools 78

Beyond PR

APRIL 28, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. Be Emotive.

Storytelling 45

Storytelling Data B2C B2B 45

Sword and the Script

AUGUST 9, 2016

It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview. It’s the idea that when people need something, they were increasingly turning got the web rather than print for answers – and search engines were helping them sort out the results. It seems quaint now.

Study 60

Study Publicity Survey Engineering 60

Bad Pitch Blog

FEBRUARY 10, 2009

Dear Clients: As a PR professional of sorts, I know for a fact there is no greater satisfaction than your picking up a paper or magazine and flip to the page with your words in it, you know, the interview. Embrace the Web! bad clients blogs dead media New York Times newspaper slow death PR professionals public relations web coverage'

Newspapers 41

Newspapers Web Airlines Print 41

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

Sword and the Script

JANUARY 3, 2017

As it is on the web, our paths have crisscrossed occasionally over the years. Know a PR, marketing or sales leader with compelling ideas fit for print? Don’t miss these interviews: Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles. Yet, Erik’s perspective isn’t only limited to journalism. Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. This has entirely changed with social media, which has uplifted the quality of Web 1.0 to a whole new level, a whole new dimension, that of the interactive Web.

Print 64

Print Social Media Web Television 64

Bad Pitch Blog

SEPTEMBER 8, 2008

Print outlets have been dying, okay let''s call it changing, for a while. While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. We had a client (the CEO of an online company) last year who got mad because a guy from WSJ.comwanted to interview him.

Journalism 41

Journalism Real Estate Print Newspapers 41

Bad Pitch Blog

MARCH 23, 2007

I see that someone accidentally updated the Wikipedia page on Sinbad, the comedian you may remember as Walter from A Different World (Cosby II) and who has been a comedy fixture since I interviewed him for a New York magazine story in 1987. It appears shady - and devoid of comedy. Suppose we''ll never know how this came about.

Wikipedia 40

Wikipedia Print Web Interviews 40

Bad Pitch Blog

MAY 23, 2007

A new Web site? A "story idea" that defies everything you have ever known about what actually gets written in a print publication? I''m sure the woman who wrote this is a very nice lady, and I really want to emphasize that I appreciate the work that goes into press materials. But please, please, no more "story ideas." Please help.

Pitching 40

Pitching Construction Exercises Retail 40

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. I decided to call this series 20:20 Vision. Editorial opportunities are shrinking.

Interviews 28

Interviews Fashion SEO Social Media 28

Bad Pitch Blog

SEPTEMBER 26, 2006

When you do phone follow up, do you ask if they want to interview the winery''s well hung over spokesperson? One look at the client’s web site and the pitch seems all the more out of character and insulting. Get empty bottles from the winery and create a pitch brief enough to go on a large label that you print and apply.

Pitching 40

Pitching Retail Print Report 40

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. going rate for an article that doesn’t require a ton of research or interviews starts at about $400. Not defining your target audience.

Content Marketing 103

Content Marketing Print Analysis Data 103

PR Fuel

MARCH 19, 2021

Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. We are a press release service that acquires web traffic and media coverage for our clients. For a blogger, you want them to share your story with their readers. Start building your press release today!

Small Business 90

Small Business Writing Engineering Infographics 90

Maxim Behar

SEPTEMBER 4, 2023

In his podcast a while ago, the basketball coach recounted how he had cut his ex-girlfriend's hair, but this excerpt was pulled again in the days when the web is boiling over the horrific case of abuse of the 18-year-old girl from Stara Zagora. This is not possible in print, on TV or radio stations.

Social Media 52

Social Media Media Writing Web 52

Solo PR Pro

AUGUST 19, 2014

Overnight Prints * – On the recommendation of Solo PR PRO Premium member Greg Brooks , I tried Overnight Prints and put its moniker to the test. WordPress – It’s the best platform for blogging, but did you know WordPress can also be a great way to build your own easy-to-manage Web site? Website/Blog.

Tools 78

Tools eBook Print System 78

Bad Pitch Blog

JULY 8, 2008

BPB: As digital editor at a print magazine, we have to ask, what''s your opinion on the future of print media? BM: Well, I’m digital editor of a news organization that used to be a print magazine. We publish much more content online than in print format. That said print has been an important part of Adweek.

Print 43

Print Pitching Twitter Advertising 43

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. Moderator Guy Raz will weave some of the most compelling bits from those talks along with follow-on interviews with the presenters into a narrative designed for listening. The concept is Mr. Deal has a relationship with listeners and wouldn’t steer them wrong.

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

DECEMBER 19, 2016

Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Bad Pitch Blog

OCTOBER 5, 2008

Who could care less about his Web (read: online) product. To the stubborn ones I offer a solution: Want print? One dude (also young) was interviewed for a major print magazine and at the end said, with me on the line: “So is this for the magazine?” I''m going to go get you a better PRINTER.

Print 40

Print Web Measurement Exercises 40

Waxing UnLyrical

JANUARY 26, 2011

First, because I rarely use Twitter’s web interface, and second, because the minute I see a “promoted tweet,&# even if it’s on HootSuite, I pretty much tune it out. Facebook is so integrated with ever facet of our web experience at this point, it would be difficult for it to collapse overnight. Not completely.

Facebook 107

Facebook Privacy Twitter Social Media 107

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Maritza brings her experience as a serial entrepreneur and interviews today’s leading entrepreneurs. Find show notes at [link]. 14) John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). Believe it or not, 42.3%

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). Believe it or not, 42.3%

Media Relations 40

Media Relations Media Mobile Pitching 40